Singaporean Influencer Marketing Startup Partipost eyes massive expansion into the South Asian Market
Partipost, Asia’s fastest growing crowd influencer marketing & commerce platform, has secured an investment of US$3.5 million (S$4.8 million).
The influencer marketing industry is set to grow to US$9.7 billion in 2020 according to a report by Influencer Marketing Hub. The funds raised will further develop Partipost’s tech platform and accelerate business expansion into Vietnam, Philippines and Malaysia, as well as strengthen current operations in Singapore, Indonesia and Taiwan.
What is Partipost?
According to its website, the company says,
"Partipost helps make influencer marketing campaigns seamless for brands and influencers. We give everyday people the power to earn through their communities by helping tell stories for brands."
Since launching its mobile app in 2018, Partipost says it has added about 200,000 influencers to its platform, and that over the past 12 months, it has helped conduct 2,500 social media marketing campaigns for more than 850 brands, including Adidas, Kellogg's, Arnott’s, Red Bull, Chope and Gojek.
One of Partipost’s selling points for brands is that it enables them to sign up thousands of influencers for a campaign in a single day and help them react quickly to online trends.
What are your thoughts? Let us know in the comments below!