Facebook Reveals New Updates for Public Figures
They are the very reason why we are constantly glued to our phones. Our endless scrolling is usually not in vain thanks to the variety of creations at our disposal.
Social media platforms rely heavily on famous creators who are able to draw millions of views. We all know, this keeps the engagement on the platform going.
That said, it’s understandable if popular influencers and contributors are treated differently from the regular user - after all, they are the “fuel that powers” these platforms.
According to Social Media Today ". . . even Snapchat, which initially held its stance that it would not treat influencers any differently, has since come around and built systems and tools to boost its appeal to popular users."
This brings us to the latest update from Facebook. They are making it possible for several public figures to feature in the same Facebook story, and it’s all in your interest.
You’ll have a variety of perspectives on one specific subject all in one story.
A typical example is illustrated in the image below...
It displays contributions made by different artists participating in the recent Tomorrowland festival. The first image is the Tomorrowland account, followed by a post from The Chainsmokers. The final screenshot shows thumbnail images of artists who added their stories.
The test carried out during the Tomorrowland festival revealed engagement soared through the roof while employing this method. It saw more than 73millon people engaging with the content of about 20 artists. The artists who posted enjoyed a high level of exposure and were discovered by potential followers.
This looks like a great way for Facebook users to discover new creators and it will also serve as an avenue for creators to increase their level of engagement.
You’ll soon see a new “Fan reply sticker” for Facebook stories which will represent a call to action. Not only will you be able to respond to your icon’s posts with a photo or video, your response can be re-shared with their entire fanbase.
This feature will equally be beneficial to brands who opt for stories as a way of increasing engagement with their target audience.
Facebook is also looking to help creators expand their fan base so the new news feed prompt they intend to introduce is in order. It will allow them to suggest public figures you are highly likely to follow. Who knows, they might introduce you to your next idol or role model.
In addition to the updates mentioned above, they are looking to introduce the “swipe up” shopping links already in use on Instagram, for their high-profile user.
Another interesting update that is coming soon is “Facebook stars.” For public figures, this will be a great way to assess how much love your fans have for you. The feature will allow them to purchase and send you a star while watching you stream live videos on Facebook.
While they are improving their platform with various updates, they are also working to upgrade the safety and security of famous users. They want to make sure you have little to worry about.
Be on the lookout for these new features. While you’re at it, don't forget to let us know your thoughts in the comments section below.
What are your thoughts? Let us know in the comments below.
Image credit: Shutterstock.