04.02 2020 12:43h

How Social Media is Changing the Interior Design Industry

Pooja Solanki shares her expert insight into how platforms like Instagram have disrupted the world of interiors and design
Interior design, Design, Design influencer, Interior design influencer

Social media statistics from 2019 show that nearly 3.2 billion people have social media accounts worldwide, and this number is only growing.

The creation of social media platforms such as Facebook, Twitter, Instagram, Pinterest and so many more has allowed individuals to share information, ideas and aspirations for life through fashion, beauty, style, and interiors.

Social media has also provided the worldwide community to stay in touch via a click on their smartphones.

My name is Pooja Solanki and I’m an Interior Designer and Lifestyle influencer based in Dubai.

After a successful career in Interior designing and working as Senior Designer and Consultant for many firms, I founded my firm called p.s interiors in 2010 to provide high-end design, development and visually pleasing services to discerning clients. Over the years I realized it is no longer enough to just know design.

You have to recognize its place within the marketing industry and its impact on organizational behaviors. Designers have to broaden their education by including subjects like marketing, psychology, and anthropology.

Therefore, I took up many online courses to educate myself and I discovered the best way to beat the competition in Interior Designing field is to go the Digital Marketing way through social media platforms.

Social Media is apt for building a brand and creating awareness. I have a website where I was writing Interior Design blogs and revealing my unique designs but there was no way I could communicate with my clients.

Then, I created accounts on three of my favorite social media platforms: Pinterest, Instagram, and Facebook.

It’s not surprising that Interior Designers like me and many others are relying on two most loved platforms: Instagram and Pinterest.

When it comes to designing and conceptualizing any space, the highly visual nature of Instagram and Pinterest make them ideal places for finding creative design inspiration which is aesthetically driven and for making purchasing decisions sometimes.

This online revolution has not only changed the way brands advertise, but it has also allowed designers and their clients to have greater knowledge when making design decisions, to interact with each other and to stay up to date.

Here are some of the advantages...

• Social media platforms allow the world to have instant access to interiors and the latest design trends.
• The consumers learn more about the designers and get to know them and their work on a personal level through the Instagram stories. (Like how I share what I do during the day and what I like or dislike on the stories.)
• It allows consumers to have an immediate insight into the way companies work, the style of the work they provide and see real reviews from other consumers.
• It provides a place to showcase design ideas and inspire consumers by seeing daily images and videos posted by designers.
• It’s all about achieving the “#Instagrammable” look which is a space that is “aesthetically pleasing” when photographed.

The only disadvantage I feel is from the rise of the social media revolution, the design is being replicated and copied to recreate the look. This also brings about the unoriginality of design.

I’ve rounded up a few of my favorite accounts on Instagram I love browsing through to get the inspirations and ideas. Check them out below and let me know your thoughts in the comments.

Mr. Kate (@mrkate)

Husband-wife duo from Los Angeles, California who started as Lifestyle/DIY blog but now owns the top Interior Design channel on YouTube with over 3 million subscribers. 

I love their DIY (Do-it-yourself) element in every project they do.

Bria Hammel Interiors (@briahammelinteriors)

USA based designer has her own firm and home decor line. I love her Instagram page for her fresh and eye pleasing images.

Rhinov (rhinov_)

A French based company sharing their passion for design and interiors. I love their modern and abstract take to some of their stunningly created spaces.

Interior Takeover (interiortakeover)

Interior Designer and Youtuber based in Dubai. I love her daily black and white interior Inspo images and the reveal videos of the finished look she shares on YouTube.

Justina Blakeney (@justinablakeneyhome)

If you are looking for bohemian and tropical style Interior spaces, her account has best design trends.

In short, the decisions we make are influenced by our aspiration to curate a certain look and persona on social media. That impacts the way we design our spaces and the clothing we wear. So, don’t underestimate the power of social media and stay inspired!

What are your thoughts? Let us know in the comments below.

Written by Pooja Solanki (@psinteriorsdxb)


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