30.10 2019 11:00h

How It Went Down: The Launch of Pepsi Black in Dubai

Content creators and influencers gathered to celebrate the launch of three new drink flavours
Pepsi Black, Pepsi Black Launch, Pepshi Black Dubai, Pepsi Black Launch Dubai

Get excited, Pepsi fans.

The iconic soft drink, best known for some of the most famous television commercials in the past few decades featuring celebrities like Cindy Crawford, Britney Spears and Michael Jackson, recently hosted a launch event in DIFC in celebration of three new (sugar-free!) flavours they're rolling out in the near future.

According to Time Out ". . . the new drink, which comes in three great-tasting flavours (original cola, raspberry and lime), offers a 'Bold Taste, Bold Flavour' experience – and a no-sugar one at that."

"The new boldly designed cans are aimed at those who thrive on new experiences, savour life to the fullest and are looking for a no-sugar offering without having to compromise on taste."

Regional content creators Layla Akil (@laylaakil), Nazly Firas (@nazzfiras)Yas Vocals (@yasvocals) and Sabine Khoury (@sabineonthego) all attended the event and had a blast, as global pop group Now United performed at the event. 

Between the neon face painting and custom made tshirts, content creators had a great time as they finished the night off dancing away to the beats of DJ Karrouhat (@karrouhat).

What are your thoughts? Let us know in the comments below.

Photo credit: Nazly Firas


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