14.12 2019 10:00h

Social Media Trends To Look Out For In 2020

Why it's more important now than ever before to get on TikTok
Influencer Marketing, Digital marketing, VR, TikTok, Instastory, Instagram story, Instagram Storytelling, Marketing trend, Trend forecast, Online communication

It’s that time of the year, where we jot down our #newyearsresolutions where as social media experts jot down any upcoming trends.

Here are a few upcoming trends you can expect to see more of in 2020.

AR Will Continue To Rise in Popularity

Throughout the past year, augmented reality has become more and more popular especially with the likes of Snapchat, TikTok and Instagram rolling out AR filters.

From the gender-swapping to age modifying lens on Snapchat, according to many sources we’ll be seeing a lot more of augmented reality on social media going into the new year.

We'll Be Seeing A Lot More VR (And That Includes VR Content)

Can virtual reality can be future of social networking?

According to Sociable “. . . the VR industry is experiencing unprecedented growth, reaching over $27 billion in 2018. Market analysts predict the worldwide VR market is set to reach over US$200 billion by 2022.”

Facebook launched a virtual reality application in March: Facebook 360. It continues to be the hub for 360 videos and photos posted on this platform since then. 

TikTok Will Become An Imporant Platform For All Brands

TikTok has a lot of brands and marketers confused. They understand the platform is a favorite with the Gen-Z demographic, but many can't wrap their head around how to make the most of it when it comes to showcasing their brand's service and/or product.

The platform saw a rise in 2019, as it became one of the most downloaded apps within Apple's app Store. It now has around 500 million monthly active users worldwide and registered more than 1.1 billion users as of March 2019.

Going into 2020, we'll see more brands cultivating a presence on the platform.

Sharing Stories on Social Media

The growth in Stories isn’t seen among consumers, but various businesses use this feature to market.

According to Hootsuite’s 2019 Social Trends Survey, 64% of marketers have either already implemented Instagram Stories into their social media strategy or are aiming to do so in the next 12 months.

Stories are engaging and seeing an increased use which is likely to lead consumers to expect brands creating Stories, it is interesting to see how you can utilize the feature.

Long story short, if you haven't jumped on the Stories bandwagon yet you might want to getting on it STAT before the end of the year.

What are your thoughts? Let us know in the comments below.

Photo Credit: Shutterstock


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