09.12 2019 11:24h

How To Use TikTok To Market Your Brand in 2020

Read this before updating your social media marketing strategy for the new year
Brands on TikTok, TikTok, Digital marketing, Influencer Marketing, Advertising, Branded content, Content Creation

TikTok has been taking the social media and influencer marketing world by storm - and it's one of the best ways to tap into the Gen-Z demographic.

Wondering how you can effectively market your brand on the platform? Here are three tips when it comes to TikTok marketing in 2020.

User-Generated Content: Make The Most of It

Both Millennials and Gen-Zers are all about the experience and many enjoy creating content to keep their accounts updated – and this includes content that organically incorporates brands into their photos are videos.

One of the best ways to share your brand’s message across TikTok is to encourage users to create content with your products and/or service. Find ways to inspire TikTokers to create a challenge with your brand or encourage them to highlight it within their product review videos. 

You can then repost or share the content with your audience on the platform. The creator gets additional exposure and your brand gets featured across the platform. #winwin

Influencer Marketing

Influencers are always looking to create content on products that suit their audience, your TikTok influencer campaign will succeed if the right content is created. Team up with

According to InfluencerMarketingHub content creators know what their followers like, which makes it easy for business to tap into target demographics and audiences. The major key is to set goals and target that are in favour to all three: influencers, brand and viewers.

TikTok Advertising

It's early days for TikTok advertising as TikTok is currently testing ads in both the US and Europe.

TikTok has experimented with advertising over the last and they are getting to a point where more people will be able to view ads on the apps very soon, they started showing short ads in 2019 as per SocialMediaToday.

A combination of all three is the perfect recipe for many brands, they can spread content to a broader audience with the help of user generated, influencer marketing and paid advertising.

What are your thoughts? Let us know in the comments below.

Image credit: Shutterstock.


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