Twitter rolls out the 'Promoted Trend Spotlight' Ad Option
Twitter is now officially launching its new 'Promoted Trend Spotlight' ad unit, which will enable brands to take up to the top section of its Explore tab, after months of testing, creating opportunities for brand campaigns.
Twitter first started testing Promoted Trend Spotlight ads back in July 2018, it, however, took time for Twitter to roll the option out beyond its initial test group, the feature reminds us of YouTube's "Masthead" ads, which take up the top portion of the main screen.
The Promoted Trend Spotlight is made available to brands in the US, the UK, Japan, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, Saudi Arabia, South Korea, Spain, and Thailand. The option will support 6-second videos and GIFs, as well as static images to complement its Promoted Trend ads.
According to reports on Social Media Today, "…Your ad will appear at the top of the Explore tab for the first two visits per person, per day. After the initial two visits, the placement moves to the standard Promoted Trend placement and organic editorial content resurfaces in the Spotlight placement."
It is interesting to see how brands will make the most out of this boost engagement and how influencers will generate income on Twitter. Twitter currently isn't as popular as Instagram, YouTube or Facebook when it comes to influencer marketing. Twitter is constantly working on how to improve their features to boost usage and engagement.
To stay in the loop, more people are tapping on that Explore tab and checking out what's trending, which leads to Twitter's engagement rising over time.
It is also worth noting that Promoted Trend Spotlight ads will be expensive, just like other platforms, Twitter hasn't shared the actual cost of these ad units but we can only imagine it to burn a hole in one's pocket.
We can't wait to see how content creators and brands play a role in the rise of Twitter becoming a strong competitor in the influencer marketing sector.
What are your thoughts? Let us know in the comments below.
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