Twitter Acquires Chroma Labs, A Stories Template Maker
Twitter has acquired the talent to create “Twitter Stories” and the tools to send out prettier tweets as it has just acquired Chroma Labs.
Chroma Labs was co-founded by Instagram Boomerang inventor John Barnett, Chroma Labs’ Chroma Stories app lets users fill in layout templates and frames for posting collages and more to Instagram Stories, Snapchat and more, according to TechCrunch.
Twitter will be splitting the Chroma Labs squad up in order to work on its product, design and engineering teams rather than keeping Chroma Stories around. The Chroma Stories app on iOS won’t be shut down but it will not be updated either and it will only work until iOS introduces a breaking change.
“When we founded Chroma Labs in 2018, we set out to build a company to inspire creativity and help people tell their visual stories. During the past year, we’ve enabled creators and businesses around the world to create millions of stories with the Chroma Stories app,” the Chroma Labs team writes on its site.
“We’re proud of this work, and look forward to continuing our mission at a larger scale – with one of the most important services in the world.”
Twitter confirms this is an acquisition, even though Chroma Stories is shutting down. It refused to disclose the terms of the acquisition, but said all seven employees of Chroma Labs are coming aboard.
The team will be working on the Conversations division at Twitter, and the deal is meant to boost its talent, leadership, and expertise for serving public discussions. A Twitter spokesperson also confirms that Chroma will shut down its business and future versions of the app will not be available, according to TechCrunch.
Twitter has snatched up some of the smartest talent in visual storytelling, this could give its text focused app some spice. As Twitter is one of the social media apps without a Stories product and its creative tools are quite limited, however with Chroma Labs’ talent it might make Twitter a real-time gallery for art and design as well.
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