LinkedIn Stories is Officially Happening Very Soon
LinkedIn is catching up with most social media platforms by introducing its very own LinkedIn Stories which has been confirmed earlier this week.
LinkedIn Stories is a feature which will be available to all its users in the coming time, according to Social Media Today.
"Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after," LinkedIn's Pete Davies explained. "They spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever. Does that exist in the business world? I’d hope that most of my interactions in the break room or passing people in the hall are similarly ephemeral and light."
LinkedIn Stories is currently being tested internally and there has been no timeline for the officially release of the feature yet, Davies says to Social Media Today.
"We’ve learned so much already about the unique possibilities of Stories in a professional context," Davies explains. "For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, “and by the way… I noticed you know Linda, could you introduce me?”
However, it is important to mention that LinkedIn has given Stories a look and experiment back in 2018 as they started started testing its first LinkedIn Stories feature only with university students, according to Social Media Today.
The 2018 version was originally called "Student Voices" and it was only released to university students in the United States but its aim was to help people at the different universities in the States to interact and share their experiences amongst other students. The logic behing this version was the fact that Stories had become an essential and important tool of communication among the younger audiences and "Student Voices" was a platform that provided a familiar sharing area and as a result of this it would encourage more engagement, according to Social Media Today.
"We’ve also found there’s an entire generation growing up with Stories as a way of speaking; they’re more comfortable starting conversations with a full-screen ephemeral format than posting updates and prefer sharing content that lives as a moment in time rather than as an item in a feed," Davies noted the same expectations within this new development.
Way back in 2018, LinkedIn did note that it was planning on released LinkedIn Stories to the public, now all users have got to do is wait and see. For LinkedIn Stories is definitely coming to a profile near you, all you have to do is stay tuned!
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