04.03 2020 10:04h

New Analytics Element Added onto TikTok’s Creator Marketplace

Marketers on TikTok will be taking in this new feature with open arms
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TikTok is officially bringing in new analytics tools to its Creator Marketplace application which would include insights into influencer campaign views, engagement rates, the demographics of the engaged audience and more, according to Social Media Today.

TikTok’s Creator Marketplace is an application that enables brands to find the TikTok users and content creators they want to partner with based on focused topics, locations and targeted audience.

However, Creator Marketplace is not available to all just yet as TikTok is currently using an “exclusively invitation-based experience system" for the analytics tool, according to TikTok, so users may not be able to use it. On the other hand, brands can apply for access to the application through the main website or to contact TikTok directly for an invitation via TikTok’s Help Center.

If/when users gain access to the application, they can use the Creator Marketplace app to find the right influencers for their campaigns. As there will be a profile for each content creator listed in the results including their key performance metrics and examples of the content they put up on TikTok, according to Social Media Today.

“With a new decade underway, what better time to take your TikTok campaign measurement into the future!” According to Mavrck strategist Lindsey Gamble, “We are proud to announce an important feature in TikTok Creator Marketplace that will allow you to access robust sporting and insights on your TikTok sponsored content.”

TikTok had also contacted Creator Marketplace’s users late last week informing them with the news of the new analytical tools in order for them to utilize these new options, according to Social Media Today.

This new campaign analytics would include data on:

  • Views
  • Engagements such as likes, comments, shares
  • Engagement Rate
  • Audience Breakdown depending on top markets, gender, age range and device

These new points of data will make the measuring of response rates for TikTok campaigns much easier as it would allow brands to gain a better understanding of how their target audiences are responding to the campaign. This would also help brands figure out what is needed to be done in order to improve their performance on the social media platform, according to Social Media Today.

TikTok will be the ones in control of user data themselves, rather than allowing third-party analytics tool to be brought in and take the lead on their data base. However, this does not erase the concerns users have over how TikTok collects and utilizes their user data, according to Social Media Today.

These new analytical tools will be brought to Creator Marketplace this week, stay tuned for these new options!

What are your thoughts? Let us know in the comments below.

Photo Credits: Shutterstock

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