"Challenge" Sticker introduced by Instagram
A new "Challenge" sticker for Stories is coming to Instagram in order to enable users to have their followers participate in visual competitions to prompt more engagement, according to Social Media Today.
Instagram is working on “Challenge” Sticker,— Jane Manchun Wong (@wongmjane) April 15, 2020
letting users nominate their friends to different challenges pic.twitter.com/Nelgd1HN4J
The Challenge sticker is added to the existing sticker tray in Stories, as shown in the screenshots above which were posted by reverse engineering expert Jane Manchun Wong.
When this sticker is applied, Instagram will prompt users to tag friends in order to participate in the challenge posted by the user, according to Social Media Today. In addition to this sticker, there will be an option at the bottom of the screen to "search challenges" within the hashtag field based on content that is already trending.
Instagram hasn't officially released a statement regarding a potential roll-out of the sticker as of yet.
It appears that Instagram is hoping to increase usage on its platform with its Challenge tool and the challenge trends on the application, according to Social Media Today. This new sticker could increase engagement on Instagram and Instagram Stories as the Challenge sticker may inspire and cause more interaction between users on Instagram.
Due to the COVID-19 lockdowns, challenges on social media platforms have caused an increase in engagement and user interactions between each other amidst this pandemic.
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