12.05 2020 10:30h

TikTok debuts their first ever TV Ad

The Ad showcases the platform's creators during lockdown
TikTok, Ad Campaign, A little brighter inside
via Unsplash

TikTok has launched its first ever Ad on UK TV!

The star-studded spot showcases the platform's creators who all filmed their content for the ad remotely via Apple Facetime or Zoom. 

The campaign, "A little brighter inside", features pop-music acts such as Little Mix and Tinie Tempah, diver Tom Daley and celebrity chef Gordon Ramsay and his daughter Tilly, as well as creators including Grandadjoe, whose extremely popular videos about life in lockdown have helped him garner close to 1.8 million followers.

The spot is part of a wider marketing campaign which runs throughout May which features various celebrities and content creators going live to showcase content on health and fitness, life, humor and other topics.

According to Jana Ulaite, TikTok UK’s head of brand and partnerships marketing, said: "This campaign is all about celebrating the fun and positive spirit of just a few TikTok creators, to shine a light on the amazing content that we are seeing during these tough times. So whether it is Grandadjoe taking part in the level-up challenge or even a dancing cat, we hope it shines a brighter light on the creativity of the TikTok community and brings a sprinkle of joy to anyone who watches it."

Here's a look at the Ad!

What are your thoughts? Let us know in the comments below!

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