01.07 2020 13:47h

Is there a difference between a blogger and an influencer?

Because yes, there is definitely a difference
Bloggers, Influencers, Social Media News
via Chiara Ferragni Instagram

What, or who, even is a blogger anymore? Likely, many of the people with beautifully created feeds on Instagram are not actually bloggers, but influencers — which are two different things. The simplest way to denote this difference is: Almost all bloggers are influencers. Not all influencers are bloggers.

Still confused? Think of it as a Venn diagram, with "blogger" and "influencer" as two concentric circles. (For the sake of simplification, let's consider "vlogger" a subset of "bloggers.")

There's a much larger overlap with blogger, because most of those women have achieved influencer status through their blogs. Chiara Ferragni (The Blonde Salad), Rumi Neely (Fashion Toast), and Aimee Song (Song of Style) are some of the biggest success stories from this sphere. These are women who have parlayed their blogs into bigger businesses, raking in millions of dollars in the process. A good rule of thumb: If you know someone exclusively by the name of a website, but would be hard-pressed to give their full name, they're a blogger.

View this post on Instagram

Matching with my flowers

A post shared by Aimee Song (@aimeesong) on

Influencers, however, don't have to have blogs. These are the people who are often at all the best parties and front rows at shows because they have massive followings; at one time, they may have been called "It Girls," or, depending on ancestry, "Socialites."

There are exceptions to all of this, of course. People like Susie Bubble and Bryanboy have all but transcended the "blogger" title at this point by earning the respect of some of the top designers and editors in fashion. Outlets like Leandra Medine's ManRepeller and Garance Doré started as personal blogs, but are now fully staffed websites.

View this post on Instagram

A moment, DTLA. . . . Lately I’ve been keeping my words to myself because I am working on a new book, and a few different projects. I wanted a different approach of space, time - and to be more conscious of where I put my energy and how I do it. And of course because I am doing this I am exploding with creativity and I miss writing here, and on @dore ! But that’s exactly the plan, I guess . So this is for those of you who have been telling me they’re missing my writing and my voice on the podcast. First thank you because it means the world to hear that. It was just in a profound need for curling up and resting, after 15 years without a breath. . Big kiss and thank you again so much - I have a millions other things to say - it’s even hard to put an end to this post. Ahah! . I’m wearing an awesome suit by @vince and my @rayban and the photo was taken by @camille.of

A post shared by Garance Doré (@garancedore) on

While in the early days, the term "blogger" was something of a derogatory term, often deployed by the established old guard to denote someone who hasn't earned their spot at the table. As we have learned in recent years, bloggers and influencers have carved out a very powerful place for themselves in the digital world and now, their role in shaping trends and influencing sales has become significant. 

Isn't fashion fun?

What are your thoughts? Let us know in the comments below!


YouTubeTV increases monthly price to $64.99
It's the most expensive Cable TV alternative
Charli D'Amelio responds after look-a-like Ellie Zeiler is accused of 'shading' her
Ellie had previously clarified in a TikTok Live video that her "shady" comment was absolutely not about Charli.
India has banned TikTok, WeChat and other Chinese Apps
The decision to ban Chinese apps comes days after popular Chinese social media app WeChat–also banned by India–removed updates by the embassy of India
YouTube Influencer Jenna Marbles quits her channel
She's yet another star who has faced blackface backlash from fans