FaZe Clan Puts Gamer Nutrition in Focus With Stake in CTRL
CTRL, the meal replacement startup, today announced that the world’s most prominent and influential gaming organization FaZe Clan has taken an ownership stake in CTRL. The deal marks the first time that FaZe Clan, celebrating its 10th anniversary this year, is taking a co-owner position with another brand.
Welcome to the family @FaZeClan— CTRL (@DrinkCTRL) June 18, 2020
We are happy to announce that our long-time friends at FaZe Clan are joining us not as partners, but as Co-Owners of CTRL.
Enter our world: https://t.co/KCRoqdvMIw pic.twitter.com/i7XVelH7w5
"This deal represents the next step in the evolution of esports," said Sundance DiGiovanni, co-founder of CTRL and Major League Gaming. "A few years ago, nobody believed that esports was ready for prime time. Now, it's a major force in both culture and business."
As part of its ownership, FaZe Clan will put its marketing prowess, including 230 million followers and legions of devoted fans, behind CTRL to grow the brand globally. In the future, CTRL will collaborate with FaZe Clan on new flavors for its meal replacement shakes.
“FaZe Clan has long championed the importance of health and fitness for gamers,” said Lee Trink, CEO of FaZe Clan. “By taking a stake in CTRL, we can bring much-needed attention to the importance of better nutrition and provide a healthy option built especially for gamers by people who understand this community best.”
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