08.07 2020 16:48h

YouTube Launches New Real-Time Analytics For Artists

Artists will be able to monitor their content and global reach in real time
YouTube News
via UnSplash

YouTube has launched a new data dashboard called Analytics for Artists that allows artists to monitor their audience, global reach and performance across the entire YouTube ecosystem in real time.

YouTube describes Analytics for Artists as the “most comprehensive and complete view of [an artist’s] audience, global reach and performance” across the platform and promises that it “will equip artists and their teams with the knowledge they need to make the most informed and strategic release plans”.

The new service was announced today (July 7 ) and is available for all Official Artist Channels.

Analytics for Artists can be found in YouTube Studio and the dashboard includes a number of features.

Firstly, YouTube says that the ‘Total Reach’ tool will give artists and their teams “the most comprehensive view of how their music is reaching audiences” across the entire platform.

This includes videos uploaded to an artist’s official channel, but also videos created and shared by fans, tastemakers and collaborators that contain most of the artist’s recordings.

The new ‘Song Detail’ feature, meanwhile, will show all videos that have been created for a specific song within an artist’s catalog and which contain most of a song’s recording.

Do you think this feature will be helpful to artists?

Let us know your thoughts in the comments below!


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