09.07 2020 14:19h

Perks of having an Instagram for Business Account

Access to Instagram Analytics is important to monitor your reach and audience likes
Instagram Business, Instagram analytics
via Unsplash

If you operate a visual business — think bakery, coffee shop, clothing line, etc. — and you don’t have a business profile on Instagram, you might be missing out on a large, interested audience. Regardless of whether you’re using Instagram for social advertising or just the organic reach, it’s a platform you can’t ignore.

Having a business profile gives you access to a variety of tools and functionality, including analytics on your posts and stories, additional calls-to-action and buttons you can put on your profile. 

Why should you make the transition to an Instagram business profile? Here are three reasons:

1. Getting found

Before Instagram business profiles were rolled out, the only way followers could engage with a business outside of Instagram was to click their website link in their profile.

Once you provide contact information for your business account, a contact button will appear in your profile. Instagram users simply have to click that button and then chose whether they want to email you, call you, send a message, or find your location. Use relevant hashtags and images that represent your brand.

2. Access to analytics

Instagram was one of the last major social networks to introduce analytics tools, and they are still relatively minimal. While the Instagram business analytics tools — which are called Insights — aren’t robust, they are a convenient way for you to get a quick look at how your Instagram content is working for you.

You can get an overall view of your Instagram posts by going to your profile and clicking the Insights data listed on the top of your account.

3. Instagram ads

Having an Instagram business account also allows you to create social ads from within the app which are becoming increasingly important to small businesses and brands who use the platform as one of their major advertising sources. 

If you want to promote a post, click on it and then select Promote. In our experience, the time from ad creation to full promotion can range from a few hours to a day or more, as Instagram takes important steps to verify advertising on its platform. As you walk through the process, Instagram may require you to connect or authenticate with your Facebook account before purchasing.

Will you make the switch to a Business account?

Let us know in the comments below!


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