Influencer marketing summit to take place on November 12

Boasting a line-up of superstar speakers fronted by YouTube phenomenon Logan Paul, the ITP Live Conference will be a unique event dedicated to the ever-burgeoning sphere of influencer marketing. Amassing the biggest brands, media agencies and influencers, the platform will take a laser-focus look at the real state of the influencer industry in this region, examining the power that both social media and this new breed of marketing now hold.

Joining Logan Paul as a keynote speaker will be Paul Cazers - the head of entertainment behemoth LA-based CAA (Creative Artists Agency), followed by a web link session with Sir Martin Sorrell, one of the world's most successful advertising giants.

Sessions topics will consist of influencer outreach, success stories, best influencer marketing tools, emerging trends, research and analytics, ROI objectives and much more. The ITP Live Conference will be moderated by Andrew Neil, chairman ITP Media Group.

Alongside this eclectic mix of panel and speaker discussions with industry experts, the conference promises to deliver unique networking opportunities with the industry.

Then Agenda

Opening Remarks - Andrew Neil, BBC Television Presenter, Chairman, ITP Media Group
In conversation with Logan Paul, Social Media Superstar
In conversation with Paul Cazers, Digital Talent Agent, Creative Artists Agency
Panel Discussion: Influencer Marketing - Sharing Success Stories

Aida Al Busaidy, Director, C2C Campaigns - Marketing Management, Dubai Department of Tourism and Commerce Marketing
Crystal Worthem, Director, Marketing, Middle East and Africa, Ford,
Marwa Elshahawy, Regional Brand Communication Leader - MENAP, Procter & Gamble Michael Pierlovisi, MENA Digital Marketing and eCommerce Director, Samsung
Moderator: Andrew Neil, BBC Television Presenter, Chairman, ITP Media Group

Morning Break & Networking
Panel Discussion: Staying Ahead Of The Curve

Jessica Kahawaty, Social Media Influencer
Mohanad AlWadiya, Social Media Influencer
Saygin Yalcin, Social Media Influencer
Dana Hourani, Social Media Influencer
Moderator: Andrew Neil, BBC Television Presenter, Chairman, ITP Media Group

Panel Debate: ROI - The Buzzword

Ahmed Saad, Co-Founder & CEO, Crowd Analyzer
Stephan Jenn, Sales Manager, EMEA, tubular
Irfan Verjee, Vice President Digital Business Solutions Group, Sprinklr
Moderator: Andrew Neil, BBC Television Presenter, Chairman, ITP Media Group

Lunch Break & Networking
Live video link with Sir Martin Sorrell, Group Chief Executive, WPP
Panel Discussion: Performance Marketing and Content Creators

Ahmad Sabra, Founder and Managing Director, Garage366
Waseem Afzal, Executive Director – Integrated Solutions, OMD
Andre Aracho, Digital Strategy Director, HAVAS
Moderator: Andrew Neil, BBC Television Presenter, Chairman, ITP Media Group

Panel Discussion: Everyone Is A Film-Maker

Omar Butti, Executive Director of Innovation, The Dubai Film and TV Commission
Sean Graham, Managing Director UAE & India, CreatorUp!
Alex Hirschi, Social Media Influencer
Moderator: Andrew Neil, BBC Television Presenter, Chairman, ITP Media Group

Panel Discussion: Legal Framework of Influencer Marketing

Dino Wilkinson, Partner, Clyde & Co
Fiona Robertson, Media and Entertainment Lawyer, Al Tamimi & Co
Moderator: Andrew Neil, BBC Television Presenter, Chairman, ITP Media Group

Closing Remarks from Andrew Neil, BBC Television Presenter, Chairman, ITP Media Group
ITP Live Party - Armani/Prive

The Speakers


Andrew Neil is a newspaper editor, publisher, broadcaster and business consultant on media matters working out of London, New York, Edinburgh and France. A veteran television presenter, he has fronted both The Daily Politics show on BBC Two, and This Week on BBC One since January 2003. His varied career has included stints as a political advisor, as UK editor of The Economist, editor of The Sunday Times, executive chairman of Sky Television, executive editor of Fox Television News of America and an anchor-man on British political television. Neil remains chief executive of The Spectator and chairman of ITP Media Group. A Fellow of the Royal Society for Arts, Manufactures and Commerce, Neil has honorary degrees from Napier University in Edinburgh, and the University of Paisley. In the autumn of 1999 he was elected Lord Rector of the University of St Andrews, UK, which is recognised as one of the world’s oldest and most distinguished universities. On stepping down from that post in 2002 he was made a Doctor of Laws by the university.


Commanding a social media following of almost 50 million, the 22-year-old has become one of the world’s most successful influencers, having first gained fame through mix of slapstick and daredevil videos shared on video-sharing app Vine. Graduating from the now-defunct Vine, Logan's YouTube channel became the fastest channel to hit the ten million subscriber mark in history. This heavy dose of online popularity led Paul into the realm of TV and film, with previous acting projects including a guest appearance on Law & Order: Special Victims Unit and a role in the comedy film Weird Loners. This led to a dystopian sci-fi YouTube flick, The Thinning and later an adult comedy Airplane Mode. In 2015 the Ohio native was ranked as the 10th most influential figure Vine, with his six-second videos earning him hundreds of thousands of dollars in advertising revenue By October that year, his Facebook videos alone had more than 300 million views. A 12 million subscriber base on YouTube and an Instagram following of 15 million has allowed Logan to delve into the waters of fashion, creating his own clothing label Maverick, which has taken the US by storm.


Based in the Los Angeles, Paul Cazers represents many of the world’s leading digital and social media stars, including Logan Paul and Zach King. He has led the way in creating opportunities that bridge the gap between social media talent and traditional Hollywood talent, from securing lead roles for clients in major studio feature films to orchestrating development deals with A-list producers. Cazers graduated from Michigan State University with a degree in Finance and has a J.D. from Georgetown University Law Centre.


Aida Al Busaidy is a renowned personality in the communications field with more than 14 years of experience. Currently, she is the Director of Consumer to Consumer Marketing Management & Campaigns at the Department of Tourism & Commerce Marketing in Dubai; in addition to overseeing stakeholder communications and PR celebrity and influencer program. Aida's professional writing began as a weekly columnist for Emirates Today and currently she contributes to several publications such as NewsWeek Middle East, The National newspaper and others. Additionally, she also co-hosted a local TV show “Her Say” from 2008 - 2009 on Dubai to give the audience an Emirati view of society. Part of building her portfolio as a communicator and creating a niche in the market, Aida also freelances as MC and has covered over 100 events, and has appeared for several major television and radio shows. A very passionate advocator for women’s rights and helping on social issues and is the development editor of the online e-magazine called “Sail E-magazine” as well as MUMZWORLD ambassador.


Crystal Worthem is Director of Marketing for Ford Middle East and Africa managing product and consumer marketing for more than 70 countries in the Region. Worthem joined Ford Motor Company in 1999. Since joining the company, she has deepened consumer experience with Ford by working on product/brand integrations into America's top shows and films including American Idol and DreamWorks Need for Speed as well as branded content platforms like the Effie award winning Fiesta Movement and Escape Routes. She also led brand and product marketing for numerous Ford multi-billion dollar brands. She was recently recognised as a Young History Maker by the Michigan Chronicle, Top 40 Under 40 by The Network Journal & Florida A&M University, named Marketer of the Year by Target Market News and featured as one of the top female marketers in Event Marketer Magazines: Women in Events issue. Worthem attended Florida A&M University in Tallahassee, FL, where she earned a bachelor’s degree in business administration and MBA.


An Egyptian national, Marwa leads all corporate affairs and communication for Procter & Gamble across the Indian subcontinent, Middle East and Africa. Her responsibilities include leading all external and internal communications both for the company’s brands and its corporate reputation across P&G’s largest geographic region.

A graduate of the Faculty of Pharmacy – Cairo University from where she graduated in 2000, Marwa began her career as a medical representative for the pharmaceutical company Novartis. She joined Procter & Gamble in 2003 as the regulatory affairs manager for Egypt. She was promoted in 2005 to lead both regulatory affairs as well as brand public relations for the Near East.

In 2009 Marwa moved from Cairo to Dubai, to head up brand public relations for all of P&G’s consumer products across the Middle East, North Africa and Pakistan. In 2012, she grew her region and remit to include the Indian subcontinent, Middle East and Africa for all haircare brands. Marwa was promoted to her current role in 2015. She is the most senior communicator in the company in the region.

Outside of work, Marwa’s passions include travelling and reading. She lives in Dubai with her young family.


Boasting 15 years of experience specialising in digital marketing, Pierlovisi is currently responsible for defining and managing the digital acceleration for Samsung Electronics, including social media, content creation, influencers’ strategy, media planning and CRM activities across the region. He also leads the online business acceleration of the brand by focusing on how to improve consumers Omni channel decision journey. Prior to joining Samsung in 2016, Pierlovisi was the Global eCommerce and CRM Director at L’Oréal HQ in the Active Cosmetics Division, where he was responsible for the Online business acceleration and data strategy of the 4 brands of 4 brands (Vichy, La Roche-Posay, RogeR&Gallet and Skinceuticals) of the division. Pierlovisi had also spent 5 years with Publicis Groupe HQ at MS&L, one of the largest communications group in the world as the Head of Digital France & Europe earlier in his career. Pierlovisi holds a Master’s Degree in Political Science and Social Science from Sciences Po Rennes, France.


International model and philanthropist, Jessica Kahawaty has bridged cultures together through her work in the fashion industry and humanitarianism. Second runner up to Miss World 2012 and Law and Business Finance Graduate, Jessica has built an impressive portfolio of luxury brand partnerships as an ambassador for IWC watches, a friend of the Brand for Louis Vuitton and Rolls Royce. Jessica uses her name to shed light on global issues and empower young women to reach their full potential through education and the arts. Jessica has worked with various NGO’s from providing clean water to villages in Orissa, India and in Rwanda to raising awareness and funds for the St. Jude’s Children’s Cancer Centre in Lebanon, aiming to one day become a goodwill ambassador, openly speaking about topics and advocating change and development. In June 2017, Jessica was nominated to be the face of a campaign between Louis Vuitton and UNICEF where she travelled with the two to the largest Syrian Refugee Camp in the world, the Zaatari camp in Jordan to advocate for the cause, raise awareness and funds. Today she works with a number of global fashion brands whilst continuing to raise awareness for the welfare of children.


Mohanad Alwadiya is considered by many to be “The Oracle of Dubai’s Real Estate Industry” and the property industry’s most dynamic practitioner. The subject of front cover exposés as “The Godfather of Property Management” in the February 2015 issue of Gulf Property, and “The Wolf of Real Estate” in the April 2014 edition of Property Times, Mohanad is an award-winning real estate professional and entrepreneur who, as the CEO of Harbor Real Estate, has set new standards in providing real estate investment and management solutions to Harbor’s clients such as National Bonds Corporation, Investment Corporation of Dubai, Al Thani Investments, Daman Investments, Tadhamon Islamic Bank, Amlak Finance and Global Investment & Development. Mohanad is considered to be one of the most candid, insightful and eloquent commentators in the UAE property market, whose extensive experience makes him a reliable industry resource. He is renowned for his professionalism, incisive analyses and astute observations.


Saygin is the Founder & CEO of the Middle East’s (ME) first & largest car buying service, and Founder of the first & largest online private shopping club in the ME,, which has been acquired by in Apr’12, making him Partner at the and Jabbar Internet Group, becoming the largest ecommerce company in the Arab world, with 3000+ employees. He has been selected as a UBS Industry Leader, a network of Ultra-High-Net-Worth Individuals. He was also Advisory Board Member & Academic Lecturer of Entrepreneurship at the Canadian University of Dubai. In Mar’14, Arabian Business named him as “one of the region’s finest young entrepreneurs and a major part of the entrepreneurial scene in recent years”. He was also Founder & CEO of Joe Suis, which has been acquired by to become one of the most successful private labels in Russia.


Ahmed Saad is the CEO and Co-Founder of Crowd Analyzer. Driven by a passion to innovate, Saad launched his first IT startup, Gioventy, in junior year of college. Following his graduation from Ain Shams University, he worked at corporates such as ArcelorMittal and Schindler ltd. After he acquired a rich experience in project management from these reputable enterprises, he took a leap of faith and quit his full-time job to focus on his very own idea. In late 2013, Saad started Crowd Analyzer which won 8 regional and international competitions. Today, Crowd Analyzer is the first Arabic-focused social media listening tool, and is pioneering in comprehending, measuring, and analysing online Arabic and English content, and providing its services to large enterprises across 8 countries.


Stephan Jenn is a Sales Manager, EMEA, for Tubular Labs based in London. At Tubular, Stephan has worked with leading media companies in the Middle East like MBC and Diwan videos. Prior to Tubular, he worked for Crest Capital Ventures in Houston, where he worked with disruptive global media and tech companies. He also worked for Al Jazeera in Doha and Washington, DC, and for EFG Hermes in Cairo. Stephan graduated from Georgetown’s School of Foreign Service with a BSc in International Relations and Middle Eastern studies, and has an MBA from ESADE Business School in Barcelona.


Irfan Verjee is an executive advisor on digital transformation to leading multinational companies in telecommunications, consumer products, hospitality, automotive, retail, airlines, branding, media & entertainment and government. He has held leadership roles at Booz & Co and Cisco across the Middle East, Africa and Asia. Prior, Irfan led product innovation for several startups and established technology players in Canada - Catena, Ciena and Nortel Networks. He currently the VP of Strategy and Transformation at Sprinklr based in Dubai. Sprinklr is the premier enterprise social media management platform backed by Temasek, Wellington, Iconiq and other venture partners.


Sir Martin Sorrell is the chief executive officer of WPP Group, a position he has served since he started the company. Born in London, Sorrell was educated at Christ’s College, Cambridge, and has an MBA from Harvard University. He joined Glendinning Associates, and James Gulliver and then worked for sports agent Mark McCormack. He joined Saatchi & Saatchi in 1975, and was group finance director from 1977 until 1984. Often referred to as “the third brother,” he designed and carried out many of Saatchi’s agency acquisitions. Sorrell undertook this by refining the practice of the “earn-out.” In 1985, Sorrell privately invested in Wire and Plastic Products, a British wire shopping basket manufacturer, and joined it full-time as chief executive in 1986. He began to acquire “below-the-line” advertising-related companies, purchasing 18 in three years, including in 1987 when he stunned the agency world with a $566 million “hostile” takeover of J. Walter Thompson. Sorrell followed this in 1989 with another dramatic hostile $825 million buy of Ogilvy and Mather. Since 2000, WPP has also acquired two more integrated global agency networks, Young & Rubicam Brands and Grey. WPP is regarded as the driving force for the period of consolidation which has been going on within the communications industry for the last ten to fifteen years. His WPP group has amassed the largest media buying group in the world, GroupM. Together with the creative agency networks, JWT, Ogilvy and Mather, Young & Rubicam and Grey, WPP is one of the three major players in the global advertising market.


Ahmad Sabra is the Managing Director and Founder Garage366, a unique integrated solutions agency, which blends innovative design, unrivalled craftsmanship and technological acumen to create impactful emotional experiences. Ahmad has more than 15 years of advertising experience with multi-national agencies. Prior to founding Garage366, he was the Group Media Director at Universal McCann, where he managed and lead the strategic communication and planning team for a portfolio of 36 + accounts across categories covering the Pan Arab region. Ahmad was also part of the management team at Initiative as Deputy General Manager, were he was responsible for the administration and organisation of the entire agency team, growth of new business and increase in profitability.


Becoming a leading digital agency in the market has required strong foresight, commitment and core competency. Waseem has driven OMD’s digital agenda over the past decade, breaking down silos to demonstrate the importance of this medium early on. Thanks to his dedication, our clients have been able to benefit from a strong early-mover advantage. Waseem has also been behind several industry-firsts, including the integration of digital within offline teams to create a new hybrid planning system well before anyone else in the region. Starting as a campaign trafficker at Impact Proximity in 2004, before moving to OMD in 2005 as a Senior Executive, Waseem progressed rapidly to lead OMD’s digital function today. Over that time, he has transformed our clients’ relationships with digital, including spearheading award-winning campaigns.


With more than 10 years working with Business, Strategy and Digital media, Andre started his career as a management consultant at Deloitte. After that, Andre moved to the Advertising industry, working at Ogilvy, Google, and Havas. Andre was responsible for launching a new platform of Google in Latin America (Doubleclick for Advertisers - DFA). Among other initiatives, Andre launched the social media presence of the famous soccer player Ronaldo, which was the first branded celebrity account on Twitter, and additionally was the planner behind the first multi-ecommerce in Latin America, MagazineVoce. Five years ago, he joined Havas as a partner for a social media Start-up and then served as MD of Havas Digital Brazil. In 2016, Andre joined Havas Dubai where he is now the Head of Digital. As a thought leader, Andre was a panelist and a keynote speaker at multiple events, including the panel at Global Leadership Meeting of Havas in UK, and the panel about programmatic media at ATS New York 2015.


As the Executive Director of Innovations Programs at Dubai Film and TV Commission, Omar seeks to develop the content creation industry in Dubai, with a focus on digital content platforms and emerging technologies like VR and AR production. Omar has a strong background in television, having been the face of “Dubai One TV”, the UAE’s biggest English language channel, for seven years. Some of Omar’s projects there included producing and presenting the flagship news show “Emirates 24/7”, bringing UAE heritage to an English speaking audience with documentary series “Emirati”, and producing a program on the Islamic faith “Understanding Islam”. Omar is also a narrative and documentary filmmaker. Since working with Paramount Pictures on “Mission Impossible: Ghost Protocol” and HBO on “Quran By Heart”, Omar has been busy writing and directing his own projects. Omar’s short film, “Black/White”, ran in the 2012 Abu Dhabi Film Festival and in 2013, Omar was a finalist in a UN supported documentary competition in Chennai, India. Omar has written a feature film script, “The Cage”, which was optioned by Image Nation Abu Dhabi. Prior to joining DFTC, Omar worked from 2014 to 2017 as an in-house producer for the documentary department at Image Nation Abu Dhabi, developing cultural and historical projects that seek to bring an Arab voice to an international audience.


Sean Graham has lived within cultures and entertainment from around the world. With a degree in Cognitive Sciences and Psychology, he’s led student diplomacy programs, efforts to document the 2010 revolution in Cairo, and after a few years of film, music video, and digital content in LA & SF, Sean now heads CreatorUp! operations in India and the UAE, hosting workshops & seminars with platforms, brands, and educational institutions including YouTube, L’Oréal, and GEMS.


Alex Hirschi, an Australian known as Supercar Blondie, creates car entertainment on social media. For several years she worked as a talk radio host in Dubai. In April 2017 she left radio and went full time on social media. Over the last 5 months her following has grown to over 1.2 million on Instagram & Facebook combined, and her videos generated over 170 million views/ 120 million minutes watched on Facebook alone. She recently also started her YouTube channel. She's collaborated with BBC's Top Gear and has been featured on websites such as &


Dino Wilkinson is a partner with international law firm Clyde & Co who has been based in the UAE for more than ten years. Dino is recognised as one of the leading technology, media and telecommunications (TMT) lawyers in the Middle East. He has advised clients on a range of issues including online trading, mobile payments and the regulation of social media. Dino has also worked with governments and regulators in the region, including drafting the Electronic Transactions Law for DIFC. Dino presented at ITP's first Influencer Marketing Summit in Dubai in February 2017.


Fiona Robertson is a Senior Associate in the Technology, Media and Telecommunications practice in Dubai. Fiona is also a member of the Education, Sports and Events Management, Projects, Rail and Hotels & Leisure sector groups.

Fiona is a senior lawyer with nearly 25 years of experience advising on the legal aspects of the media, creative, technology, sports and entertainment industries.

She has extensive experience advising clients across numerous media industries including broadcasters, producers, animators, musicians, web designers, franchises, brand agencies, sponsors, sports administrators, film funds, advertising agencies, media buyers, event organisers, financiers, studios, record companies and publishing companies, galleries, booking agencies, talent managers, TVC creators, publishers, writers, designers and artists of all kinds.

Fiona has worked across all aspects of corporate and commercial work associated with the media and technology industries.


An entrepreneur with ventures in media. Innovation, creativity and digital runs in his blood. He is notably the founder and CEO of 360VUZ the pioneer virtual reality video solutions company in the Middle East. 360VUZ has won the Media Startup of the year in the Middle East. Zaatarah graduated from the American University of Sharjah with Honors in Management and was nominated as the Entrepreneur of the Year by Arabian Business and he managed to build a client and partners portfolio including major firms globally and in the Middle East such as Universal Music, Dubizzle, Choueiri Group, MBC, Samsung, Apple, Facebook, Zain, du, Jordan Government, Dubai Government, King Abdullah II Development Fund and many more. Khaled’s dream is to help millions of people around the world and bring a better change. He is currently helping people teleport in time virtually to see the FULL picture with full authenticity and help them save time and money through 360º Live technologies. His biggest why ; is to build an educational institute in underdeveloped countries each year. Zaatarah was featured in some of the top business publications in the region such as Forbes, CNN, Reuters, Entrepreneur Magazine, Arabian Business, Al Arabiya, Khaleej Times, Gulf News, Wamda and many more.


Diana Hamadé is the founder of the IALS, a law firm in the UAE, specialising in Dispute Resolution and private client services. She was awarded an LL.M. degree in Commercial Law from Kings College, Aberdeen University following her LLB from the UAE University in Sharia & Law. A lawyer with rights of audience before all UAE Courts including DIFC Courts, Diana is also engaged in arbitration cases as a party nominated arbitrator as well as counsel. As a Sharia expert, Diana’s expertise is sought by numerous law firms providing courts and religious councils with advice on Sharia related matters in family law and succession. As well as being a DIFC Wills draftsman, in the past few years, Diana has been hosted as a legal expert/speaker at numerous conferences locally and internationally and appears regularly on TV talk shows. She also contributes to a host of legal journals and publications and has a regular column on women legal issues called Legally Stylish.