30.04 2017 14:03h

How to Measure Your Social Media Performance

You know what the metrics mean, so how is your brand doing?
Social Media Performance, Analytics, Engagement

Think it goes without saying, that tracking social media analytics is essential to showcase your influence and help you get those endorsements.

To that end, other stats that would come in handy would include mentions, online sentiment, and website traffic.

So how do you measure these metrics? Fortunately, there’s certainly is no shortage of options:

1. Channel based insight dashboards

  • Facebook Insights – Available for pages only
  • Linked In Analytics – Available for personal profile and company pages.
  • Pinterest Analytics – Available for Pinterest Business
  • Twitter Analytics – Available for all accounts
  • YouTube Analytics – Available for all accounts
  • Instagram insights – Requires you to have a business profile, which can be enabled during creation or after. Enabling business will also allows you to advertise. You don’t have to worry about your content and fans, all of that stays.

2. External tools

These are 3rd party tools designed to make your life easier when it comes to tracking the above for multiple pages and profiles and displaying it in a format a little easier to take in.

  • Hootsuite (Free & Paid): Amazing tool, mainly known for profile management, but also has analytics and reporting capabilities. Best part is, it can track these metrics for Facebook, Instagram, Twitter, Linkedin, and now through the integration of Tailwind, even Pinterest.

They do have a free account, which allows up to 3 profiles for management, and some basic analytics. And their basic account, perfect for just starting out, is just under 10$.

  • Buffer (Free & Paid) – Management and Analytics, this one gives you a baseline view of engagement for every post that’s created. Not to mention, it studies your audience and even suggest the most optimal times for you should be posting.
  • Sprout Social (Free & Paid) – Used for Management & Analytics as well. Provides very in-depth and highly visual reports. Capable of managing and monitoring Facebook, Twitter, Linked-in, Instagram and even Google Analytics. The only thing is, this one's a little on the pricier side with their starter package being 99$, but most of that comes from their post scheduling capabilities. They do have a one- month free trial though, so you can see if it’s worth it to you with no strings attached.


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