03.10 2017 02:43h
03.10 2017 02:43h

YouTube Sensation Casey Neistat is Coming to Dubai this weekend!

Social media star heading to town for the inaugural VIDXB event

Content creators, assemble!

The region's first annual event celebrating the world of online video and content creators will be unfolding in Dubai on December 8-9, set to be headlined by YouTube star Casey Nieslat. 

Aiming to host the entire content creator community in one location, VIDXB will amass online video virtuosos, gaming stars, social media-influencers and industry analysts to focus on the ever-burgeoning dominance of digital and video content. 

To the uninitiated Casey Neistat is the New York-based filmaker and star of HBO series The Neistat Brothers, whose star has entered the online stratosphere by virtue of his  innovative branded content with the likes of Nike and Mercedes, and moreover, his immensely popular YouTube channel (7.7 million subscribers and counting), from where he posts daily vlogs.

For a quick reminder, here's Casey in last year's viral video flying first class out of Dubai, a vlog that's currently sitting at 45 million views.

"Some of the world’s most prolific online storytellers will showcase the very latest innovations that are disrupting the industry, " states Omar Butti, Executive Director of Innovation at DFTC. "By connecting local talent with global experts, will aim to support the development of this cutting-edge industry in Dubai."

Joining Casey at the two-day December event will by Britain's 'KSI' - a YouTube giant who already boasts an ardent following in the Middle East and a 3.5 billion view count garnered through his eclectic video mix of music, comic skits and gaming vlogs.

There's also going to be star appearances from YouTubers and actresses Lele Pons and Inanna Sarkis, and latest addition to the line-up, UK singer and songwriter Conor Maynard.

Naturally, VIDXB is also aiming to champion the biggest content creators in the Middle East, with a number of regional stars already set to appear, including lifestyle and gaming creator, Noor Stars. 

For more details on the line-up, discussion points and event timings check out the VIDXB website here ...


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