What You Need To Know About The Upcoming ITP Live Conference
Boasting a superstar-speaker lineup fronted by YouTube phenomenon Logan Paul, the ITP Live Conference is a unique event dedicated to the ever-burgeoning field of influencer marketing in the Middle East.
Joining Paul on stage will be Paul Cazers - the head of Los Angeles-based behemoth CAA (Creative Artists Agency), accompanied by a live weblink with Sir Martin Sorrell - one of the world's most successful advertising giants.
Amassing the biggest brands, media agencies and influencers, the platform will take a laser-focus look at the real state of the influencer industry in this region, examining the power that both social media and this new breed of marketing now hold.
The agenda will encompass talks from international experts, regional agencies, influencer marketing platforms, as well as a host of brands and the influencers themselves.
Sessions topics will consist of influencer outreach, success stories, the best influencer marketing tools, emerging trends, research & analytics, ROI objectives and much more. Alongside the variety of sessions, the conference promises to deliver unique networking opportunities with the industry.
What You Can Expect
KEYNOTE SESSION: IN CONVERSATION WITH LOGAN PAUL
The Hollywood Maverick talks about his ascendancy into the social media stratosphere, what he's learned along the way and where he plans to take his meteoric rise.
INFLUENCER MARKETING: SHARING SUCCESS STORIES
Brands and agencies from diverse industries will dissect the success stories of Influencer Campaigns and working with content creators and building brand awareness. Our panel of experts will discuss the regionally effective and efficient strategies they have employed for success, the challenges they have faced, and what they see for the future of this provocative marketing channel.
KEYNOTE SESSION: RINGSIDE VIEW WITH PAUL CAZERS
CAA's main man sheds some light on the state of influencer marketing in the USA.
PERFORMANCE MARKETING AND CONTENT CREATORS
Rich content that delivers a strong and relevant connection between brands and their consumers is what makes the modern marketing landscape so effective. Shifting the gear from traditional messaging practices to cater to targeted audiences is the contemporary approach taken by the savvy marketers. Producing the right content at the right time for the right people – that’s simply the modern day word-of-mouth approach to influencer marketing.
Through our experts and case studies learn how to leverage influencers for performance marketing results in this session.
WEBLINK KEYNOTE SESSION: THE EVOLUTION OF NEW MEDIA WITH SIR MARTIN SORRELL
The peerless advertising guru shares his wisdom on the new era of media communication and what it means for print.
STAYING AHEAD OF THE CURVE:
How do Influencers navigate the continuous change of digital platforms and consumer habits? In this session Influencers from the region share their tips and hacks on the content formats, new tech, and platforms they prefer to use for audience engagement. Find out how the most ardent influencers are recreating the playbook for success.
ROI – THE BUZZWORD
The experts in this session show you how to run an ROI positive influencer campaign and they have the data to prove it. Every influencer campaign manager’s ultimate aim is to drive results. As Influencer marketing snowballs in this region into a force of its own, the question that remains on our minds is how to manage campaigns, with ROI top of mind. How to trach and manage influencer campaigns and scale it up!
EVERYONE IS A FILM-MAKER
From social media platforms to content creators, the video war has begun. Producing the latest and greatest video content has now become the arms race of the social media world. This panel discussion sheds light on why video strategy is the key to a successful campaign and how can you cut through the social media clutter to deliver short-form videos that make a deep impression? And above all, how Dubai is becoming a hub for video content creators.
LEGAL FRAMEWORK OF INFLUENCER CAMPAIGNS
Advertising dollars are migrating to where the eyeballs are, so where is the room for transparency when money exchanges hands? Delving into international legal enforcement that have come into play in 2017 and looking at the regional legal boundaries, this session deep dives into the legal compliance. The session will cover disclosures required for influencers and insight into the current trends in consumer protection enforcement actions globally and regionally.
MORE ABOUT THE SPEAKERS
KEYNOTE SPEAKER LOGAN PAUL
Commanding a social media following of almost 50 million, the 22-year-old has become one of the world’s most successful influencers, having first gained fame through mix of slapstick and daredevil videos shared on video-sharing app Vine.
Graduating from the now-defunct Vine, Logan's YouTube channel became the fastest channel to hit the ten million subscriber mark in history. This heavy dose of online popularity led Paul into the realm of TV and film, with previous acting projects including a guest appearance on Law & Order: Special Victims Unit and a role in the comedy film Weird Loners. This led to a dystopian sci-fi YouTube flick, The Thinning and later an adult comedy Airplane Mode. In 2015 the Ohio native was ranked as the 10th most influential figure Vine, with his six-second videos earning him hundreds of thousands of dollars in advertising revenue By October that year, his Facebook videos alone had more than 300 million views.
A 12 million subscriber base on YouTube and an Instagram following of 15 million has allowed Logan to delve into the waters of fashion, creating his own clothing label Maverick, which has taken the US by storm.
Total Social Reach: 46.7 Million
Total Video Views: 12,725,224,906 and rising
KEYNOTE SPEAKER: PAUL CAZERS
Based in the Los Angeles, as the head of CAA (Creative Artists Agency) Paul Cazer represents a good chunk of the world’s leading digital and social media stars, including fellow speaker Logan Paul and Zach King. Leading the way in creating opportunities that bridge the gap between social media talent and traditional Hollywood talent, Cazer has secured lead roles for his clients in major studio feature films and orchestrated a number of development deals with A-list producers.
Graduating from Michigan State University with a degree in Finance, Cazer also possesses a J.D. from Georgetown University LawCentre.
KEYNOTE SPEAKER: SIR MARTIN SORRELL
After leaving his job as finance chief at Saatchi & Saatchi to start his own business, for more than three decades, Sir Martin Sorrell has run WPP –the world-leading advertising group he built from scratch out of a small maker of wire baskets –with an iron grip.
WPP is regarded as the driving force for the period of consolidation which has been going on within the communications industry for the last fifteen years, amassing the largest media buying group in the world, Group M along the way. Including its creative agency networks JWT, Ogilvy and Mather, Young & Rubicam and Grey, WPP is lauded as one of the "Big Four" major players in the global advertising industry.
MASTER OF CEREMONIES: ANDREW NEIL
Andrew Neil is a newspaper editor, publisher, broadcaster and business consultant on media matters working out of London, New York, Edinburgh and France. A veteran television presenter, he has fronted both The Daily Politics show on BBC Two, and This Week on BBC One since January 2003.
His varied career has included stints as a political advisor, as UK editor of The Economist, editor of The Sunday Times, executive chairman of Sky
Television, executive editor of Fox Television News of America and an anchorman on British political television.
Neil remains chief executive of The Spectator and chairman of ITP Group, the publisher of Arabian Business. A Fellow of the Royal Society for Arts, Manufacturers and Commerce, Neil has honorary degrees from Napier University in Edinburgh, and theUniversity of Paisley. In the autumn of 1999, he was elected Lord Rector of the University of St Andrews, UK, one of the world’s most distinguished universities, honouring his contribution with a Doctor of Laws when he stepped down in 2002.
Along with our partners EMAAR/The Dubai Mall and Ford Middle East, please note this is an exclusive industry event, with tickets in very high demand.
For news on Logan Paul's public appearance in Dubai - please watch this space!
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