28.02 2017 12:44h

What you need to know about Instagram's new shopping feature

Your retail addiction could be about to get dangerous
Instagram, Online Shopping, Brands, Retail

Seemingly no longer content with being just a hugely popular photo-sharing app, Instagram has made another update to its software, enabling retail brands to upload posts with tags that include product price and information; allowing users to purchase items directly from the site.

Pages like liketoknow.it on Instagram let you browse and purchase a host of good directly from the individual post, making online shopping even more of a simplistic proposition than it was before.

In the market for some new threads? Then load up Insta, have a browse on your favourite brands profiles (providing their utilising the new update) and simply select your favourite post, tap the photo and you should notice a tag with product information and pricing.

And, if you’re still a little wary and are looking for more information, more details about the individual product can be found via a ‘tap to view’ icon that will appear on the bottom left of each post.

The ‘shop now’ button will then link them directly to the brand’s website and the sought-after item in question.

This new feature will shortly be available for a small group of international brands as it is still in its early testing stages, with more to follow...

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