29.04 2018 16:49h

These Social Networks Are About To Get Super Annoying

They plan to roll out this highly-disliked feature very soon
Snapchat, Facebook advertising, Facebook

Get ready to see more ads on your favourite social media platforms.

Both Facebook and Snapchat are planning to increase the amount of advertisements users will see in their respective feeds and Stories very soon.

And they happen to be the most annoying kind of advert in the advertising and marketing industry: pre-roll video ads.

They're so annoying that Mark Zuckerberg has tried to hold off on it for years now, as they're proven to decrease the quality of the user experience on social media platforms.

While American users might be used to seeing video ad content on Facebook Watch (Facebook's video on demand service, available in the US), all users around the globe can expect to an increase in video commericals in “places where people seek out videos” on the platform.

In a detailed blog post, Facebook said " . . . we have seen promising signs, so we are expanding testing to places where people seek out videos, like in search results or on a Page timeline. For example, if a person searches for a show, a pre-roll may play when they select the episode to watch."

And Snapchat isn't far behind.

According to Digiday " . . . a Snap spokesperson confirmed that the company will test a new ad format called . . . Commercials, which will be six-second ads that run in select Snapchat Shows and not in Snapchat’s magazine-style Discover editions or users’ personal stories. The test is supposed to start around May 15 . . ."

For those of us who are addicted to Facebook and Snapchat, we guess we're just going to have to put up with it...

What are your thoughts? Let us know in the comments below.  

#sorelevant

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