23.05 2018 09:43h

Kylie Jenner Will Soon Debut Her Own Stories Filter

And she's not the only celebrity
Instagram, Instagram News, Social media marketing, Kylie Jenner, Instagram filters

Kylie Cosmetics fans, get excited!

Some of your favourite brands and celebrities will soon be releasing their very own Instagram Stories filters. 

It was announced at Facebook's F8 developer conference that AR camera effects are coming to Instagram Stories in closed beta. The photo-sharing platform has plans to team up with a number of well-known brands and we're sure Insta fans will love what they come up with!

According to The Verge "Instagram will debut new filters through partnerships with Kylie Jenner, BuzzFeed, Ariana Grande, the NBA, Vogue, and others so you can try on Kylie Cosmetics lipsticks through a face filter or add floating effects to your background through a world lens."

And it turns out that Sephora, Asus, KIA and Nike are also all on-board. The idea is that Instagram's advertising partners will be able to build virutal try-on and product previews - as well as AR experience - to engage consumers on the photo-sharing platform.

Facebook's AR Studio creators are be able to design unique, interactive camera experiences - including face filters and world effects - so expect something similar to soon be available for Instagram.

Would you try on products via Instagram AR camera effects? Let us know your thoughts in the comments below.

#sorelevant

A Day in the Life of Ahmed Al Nasheet (a.k.a. DVLZGame)
Esquire Middle East follows around the gaming influencer for 24 hours
Lilly Singh To Have Her Own Late Night Talk Show
"A Little Late with Lilly Singh" will air on NBC this fall
Brands and Marketers, Have You RSVPed To The ITP Live Summit?
It's happening on March 26 at the Address Dubai Mall
DJ Bliss To Perform at The Special Olympics in Abu Dhabi
Over 7,500 athletes will be competing in Abu Dhabi throughout the next 14 days