13.04 2017 11:56h

ITP Live breaks the World Record for longest selfie stick

16m device took the snap on Dubai's Palm Jumeirah
Influencer, Selfie Stick, World Record, ITP Live, Viceroy Dubai

No stranger to breaking new records, last night Dubai claimed possibly its greatest ever (call us biased), snatching the Official Guinness World Record for 'Picture taken with the World's Longest Selfie Stick'.

The title had previously been held by Blasteem’s Matt & Bise, two Italian bloggers who created a selfie stick measuring 15.57 metres, but last night at the newly launched Viceroy Palm Jumeirah Dubai Hotel, ITP Live scalped this feat with a device measuring a whopping 16m. 

All done by the book (literally) Samer Khallouf, the official adjudicator from Guinness World Records was on site to take the measurement and make the announcement: “The selfie stick adhered to the guidelines breaking the current record title. As the global authority on record-breaking, we are always happy to see such great feats in the UAE and be a part of these astonishing events.”

Unfolding at the Viceroy's 16th floor Penthouse terrace, over 300 guests were in attendance for both the record attempt and the launch of ITP Live, with the region's biggest social media influencers all snapping away; with YouTube sensations Rashed Belhasa (AKA Money Kicks) and Mo Vlogs in attendance and a special guest appearance from American superstar rapper Fat Joe.

Here's how it went down...

ITP Media Group CEO Ali Akawi holding the official Guinness World Record spoils

Special thanks to our Premier Sponsors for the evening and recent winners of Media Agency of the Year (MENA Digital Awards),  Garage 366

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