19.11 2018 09:35h
19.11 2018 09:35h

ITP Live's Conference Is Happening on Wednesday

Everything you need to know about the biggest influencer marketing conference in the region
by @Laura Andrea Kell

It's that time of year again!

ITP Live is excited to announce we will be holding our conference on Wednesday, Nov. 28 at Caesars Forum (Bluewaters Island Dubai).

The day will be filled with panel discussions and keynote talks - including Roc Nation's Briant Biggs (Director of Mobile Roc Nation and Chairman of Unanimous Games) -  about the state of influencer marketing in the GCC - including trends we can expect to see in 2019. We'll also reveal the results of ITP Live's influencer marketing survey.

(Still haven't completed ITP Live's Influencer Marketing Survey? Take it now!)

Wondering how it's all going to go down? Check out a list of the sessions below.

INFLUENCER MARKETING SURVEY RESULTS REVEALED

We'll reveal the results of our in-depth survey to gauge the state of influencer marketing in the region. The survey explored the best practices in managing social media influencers, the pitfalls to avoid and the opportunities to cash-in on. 

In addition to learning what’s working in the world of influencer marketing in GCC, the survey also uncovered some of the pain points as this industry evolves regionally and globally. We'll also highlight the latest trends you’ll witness in 2019.

WHY BRANDS RELY ON INFLUENCER MARKETING?

Social media has become the world’s most influential way of sharing stories and information.

In this session, we explore this topic with industry experts and discuss thoughts on influencer marketing campaigns. Practical insights and tactical advice from this high profile panel will highlight the influencer marketing learnings and trends in the region.

WHERE TO FROM HERE?

What do the next three years look like for region’s successful social media influencers? In this exclusive panel talk, we speak to the biggest content creators in the region and discuss how social media has helped establish and evolve their careers. 

KEYNOTE SPEAKER: BRIANT BIGGS, ROC NATION

Founder of Roc Nation, Briant Biggs, talks about the changing landscape on digital and social media in the world of music and gaming. He'll shed light on unique collaborations, concepts and how the influencer economy is shaping the way of the future.

CONFLUENCE AND TECHNOLOGY

What are the most promising strategies for attracting, engaging and converting ideal customers? How does a marketer find the right influencers? In this session, we'll talk to industry experts and highlight case studies that show we can use the right tools to create an impact.

THE RISE OF MICRO-INFLUENCERS

Various studies have shown that micro-influencers have high rates of engagement. And brands are keener than ever before to tap into the power of their word-of-mouth marketing (as opposed to partnering with the idolized celebrity influencer). The only issue? Finding the right and relevant pool of micro-influencers is time-consuming.

In this session, we will discuss the pros and cons of using micro-influencers and highlight campaign success stories. 

GAME ON: GAMING INDUSTRY AND INFLUENCER MARKETING

Is the gaming industry taking the market share from every other form of media? With the game industry growing new products and technology and raking in billions of dollars, we ask our international panelists if this is just the beginning of monetization for the gaming industry. 

SESSION: KEYNOTE SPEAKER TBA

Interested in attending ITP Live's Influencer Marketing Summit? Email itpliveconference@itp.com for more information.

Care to comment? Share your thoughts below.

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ITP Live's Conference Is Happening on Wednesday

Everything you need to know about the biggest influencer marketing conference in the region