Brands and Marketers, Have You RSVPed To The ITP Live Summit?
It's that time of year again!
ITP Live's 2019 Influencer Marketing Summit will be taking place on March 26 at the Address Dubai Mall. The annual summit brings together the biggest names in digital marketing, branding and online content creation.
Never been to an ITP Live Summit before? Here's what to expect...
The goal of the day is to explore topics in digital marketing and to hear from the experts on the best practice of influencer marketing.
Throughout the morning, we'll have panel discussions with some of the biggest content creators and experts within the region. The agenda for this year's summit will be divided into multiple themes largely highlighting influencer marketing, the rise of Esports and online gaming.
Panel discussions will be centered around the theme of "Diving Deeper into Influencer Marketing” and there will, of course, be time for networking in between talks.
Wondering what to expect from this year's ITP Live's Summit? We've included a quick round-up of all the panel discussion themes below.
09.15am GAMING INDUSTRY TAKEOVER
As the gaming influencer industry continues to grow, lifestyle and consumer brands are keen to tap into the commercial opportunities that Esports now offer. How are gaming influencers impacting consumer purchasing behaviors?
And when it comes to the social media’s newest rock stars, what goes into becoming a successful gaming superstar? How quickly is the online gaming community growing within the region? In this panel, we chat to industry experts and gaming influencers about the best practices for tapping into the coveted Gen-Z audience with the power of Esports.
Amr Nasouhi, YouTube Content Creator and Football Enthusiast
10.15am WHAT TO DO WITH ALL THIS DATA
In this day and age, measuring the success of an influencer marketing campaign is easier than ever before - but are brands really making the most of all this data they have access to? And how data-drive are influencer marketing campaigns?
While we may be living in a "data overload" era, are brands really making the most of the hard stats they have on influencers (and their audiences) when running an influencer marketing campaign?
We dive in and explore how influencer marketing tools, platforms, analytics, and insight resources can help brands and marketers make smarter decisions when it comes to influencer marketing.
11.00AM MORNING BREAK & REFRESHMENTS
12:00 PM WHAT'S NEW WITH FACEBOOK
Throughout the last decade, Facebook has reigned supreme as the most important social media platform on the Internet. What does the social networking giant have planned for the future? What new features can we expect to see on Facebook? And how can marketers and brands make the most Facebook within their marketing strategies in 2019?
Sara Abu Zahra from Facebook’s Strategic Media Partnerships team breaks it down during this Q&A.
Moderator: Laura Kell, ITP Live Content Manager
Speaker: Sara Abu Zahra, Strategic Media Partnerships at Facebook
12.45pm MASTERING LINKEDIN: BEST PRACTICES FOR BRANDS AND INFLUENCERS
It’s the social networking platform for professionals and businesses, yet many brands are struggling to establish themselves on LinkedIn.
How can a marketer and/for brand build a strong, engaged audience on the platform? What kind of value and impact do LinkedIn creators have on the influencer marketing industry? How effective is this platform for lead generation?
In this panel, we’ll explore the best practices for increasing your brand’s presence on LinkedIn.
Nick Vinckier, Managing Director MENA Duval Union Consulting
13:30 pm HOW TO REACH THE SAUDI AUDIENCE
In 2020 the average Saudi will be thirty-one. What does it take to "move the needle" in the Kingdom of Millennials?
In this panel discussion, we're exploring how brands can create compelling social content that leaves a lasting impression with Saudi Millennials and what resonates with the audience of Saudi influencers.
We'll highlight the best practices for tapping into Saudi consumers; which social platforms are most prominent within the country; and the most effective methods of communicating your brand's message across to a Saudi influencer's audience.
Moderator: Talal Al Rashed (TBA)
Shafika Houcine, Head of Digital Experience at OSN
Interested in attending? Please email email@example.com for more information on how you can RSVP.
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