Snapchat App Downloads Have Doubled in Recent Weeks
Snapchat is making a comeback yet again and the proof is in Apple and Google Play's app stores.
The social media platform that invented the Story has recently seen a dramatic spike in downloads within app stories - and it can thank it's newest Snap filters for the increase in download rate.
According to WARC "...the release of the wildly popular gender-swap and baby filters, Snapchat, the photo sharing company saw weekly app downloads double, a sign that its user growth strategy through product innovation is working."
Snapchat currently ranks fifth in Google Play's app store and fourth in Apple's app store.
In addition to rolling out new filters, the app has also been hard at work in developing new Snap Originals series and looking an innovating ways of integrating Snap features within other popular apps in the coming months.
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