15.07 2019 15:08h

Snap Inc. Stock Grows By 183% in Six Months

Share prices have made quite the recovery recently
Snap, Snap inc, Snapchat, Snap Stock, Snap Shares, Snap Trading, Android, The Gender Swap, Snap filter, Baby Filter, Snap Originals

Throughout the past few months Snapchat has been working hard to turn things around – and their strategy appears to be working. 

Whether it comes down to the Android app revamp or the release of Snap Original series, the story-sharing platform is finally seeing some results and the success is starting to show on the trading floor.

According to CNBC.com “…after a rough two years since its IPO, Snap’s stock is up 183% this year, outperforming every member of the S&P 500."

The main reason for their recent success is their decision to abandon efforts to appeal to all ages.

Instead the platform focused on a younger demographic, implemented improvements to the app and utilized specific marketing techniques.

Snap targeted Generation Z (individuals born between 1996 and 2006) as it is in this age group they can reach up to 48.4 million users.

While Facebook is the network primarily used by Millennials and Baby Boomers, analytics and trends demonstrate the shift of the newer generation over to Snapchat and Instagram.

With the developed use of AR (augmented reality) filters on Snapchat, the app boosted its popularity with its main demographic and drew many new users in.

For example, The Gender Swap and baby filters went viral on other platforms, as fans shared Snapchat-generated content on their Facebook and Instagram accounts earlier this year.

The same technology has also been used to advertise popular TV shows, events and products that are predominantly enjoyed by Gen Z. For example, in April Snap teamed up with HBO to create a Games of Thrones lens to promote the upcoming season.

Through collaboration with other media outlets, the future is looking bright for Snap Inc. 

What are your thoughts? Let us know in the comments below.

Photo credit: CNBC

#sorelevant

Influencers show empathy in times of crisis
With all that is happening in the world right now, it is good to know influencers are using their platforms to spread awareness
Is the information you are getting from social media accurate?
Here is how to make sure the information you get from social media platforms is accurate
BTS just dropped the name of their new single and fans are here for it
Stan Twitter erupted after the K-pop boyband, BTS announced that their new English single would be called ‘Dynamite’.
Instagram takes down Madonna’s posts for spreading Covid conspiracy theories
Throughout the pandemic, Madonna has been posting video 'diaries' about her life under lockdown and coronavirus. Some of them have triggering backlash for her 'insensitivity'.