A Quick Checklist to Best Video Practices on Facebook
As part of Facebook's 22 new Blueprint Training Modules, the platform has released a checklist all content creators should keep in mind when uploading videos to the platform. The segment is one of twelve in their larger Blueprint course “Publish, Connect and Monetize on Facebook and Instagram.”
Whether you’re a seasoned videographer or completely new to the game, check out these tips and ask yourself the following questions before you upload your next video to YouTube.
Is it actually a video?
Avoid posting a slideshow of pictures, just text or looped videos
Is it an appropriate length?
3+ minutes is the optimum length for video content on Facebook.
Is it Mobile-Friendly?
Make sure the first few seconds of your video grabs your viewers' attention. And don't forget to ensure it's vertically-formatted before uploading.
Does it meet the appropriate technical specifications?
Check your resolution, and make sure your video has a bit rate and that it's 30 frames-per-second.
Make sure it doesn't include engagement bait.
Be wary of pressuring your followers to falsely engage with your content by including a title or caption that is clickbait-y, but has nothing to do with the content.
Try to uses both sounds and captions.
This will help your video appeal to a wider audience.
Is it authentic content?
Post original content and not just re-iterations of others' work
Is it searchable?
Use a clear title, tag the video and make sure it has a catchy thumbnail.
Respects intellectual property.
Watch out for copyrights, trademarks and legal rights!
What are your thoughts? Let us know in the comments below.
Photo credit: Shutterstock.