21.02 2017 12:53h

Facebook Now Lets You Live Stream From Your Desktop

Finally...

Social Media is an ever changing landscape, with fads coming and going. However, it seems Facebook Live streaming is here to stay, with plans recently unveiled to allow live streaming from your laptop and desktop webcams. So Facebook Pages now can broadcast an event or a launch in real time, without the need for the Facebook app on their smartphone.

This initiative comes as Facebook’s move to update the way content creators and publishers upload their content, while monetizing their video content.

So what else does it mean for you or your brand? Well, ws admins to appoint “Live Contributors”, individuals who have the ability to have more access and can be more hands-on while managing a page. Media outlets and publications collectively breathe a sigh of relief as the old version didn’t allow for multiple editors, as these contributors can post Live Streams on behalf of the Page.

Previously, Live Streaming required a mobile phone with a functioning camera app and Facebook app. However the new functionality can be used by desktop webcams and in-built laptop computers, and will allow users more access into other profiles, as well as behind the scenes access.

This new functionality can be used effectively by brands looking to grow and improve their image or even influencers who can regularly upload content such as vlogs, in a similar fashion to various other platforms such as Snapchat, Instagram and YouTube.

Tracking impressions and engagements are an important component of anything we do online. To that end, Facebook will allow profiles with followers of up to 5,000 and more to access insights for their live and regular videos. This includes views, comments, shares and reactions. Visitors of Pages will be able to find all their live streams under one consolidated location, allowing them to view all live streams in one go.

#sorelevant

Is it the end of TikTok in the US?
President of the United States, Donald Trump, is looking for ways to ban the widely popular app in the US to prevent national security threats.
Everything you need to know about the controversy surrounding Ellen DeGeneres!
Many accusations around Ellen DeGeneres have been brought to the public, revealing she may not be the person she seems to be.
Get ready for The Weeknd's virtual concert on Tik Tok.
‘The Weeknd Experience’ is Tik Tok’s first in-app live augmented reality concert ever and promises to give fans an “interactive & immersive” experience.
ALEXANDRIA OCASIO-CORTEZ IS THE NEW MILLENIAL ROLE MODEL
An American Democrat from New York has made large strides with the younger generations as she shows them that politics isn’t all bad.