15.04 2018 06:48h
15.04 2018 06:48h

GQ Magazine Is Coming To The Middle East

ITP Media Group is launching the magazine this September
by @Laura Andrea Kell

A new monthly men's magazine is coming to the UAE - and we know you're going to be excited!

Last week ITP Media Group announced the launch of GQ Middle East, the 21st edition of GQ Magazine. According to Arabian Business, the launch of GQ Middle East will include a bilingual website (Arabic and English) and social media platforms, and a series of events including the iconic GQ Man of the Year.

GQ was founded in New York as Gentleman’s Quarterly in 1931 and the magazine was rebranded as GQ in 1967. It was acquired by Condé Nast in 1980. According to Fashion network under the legendary editor Art Cooper, it became the world’s leading general men’s magazine - a position it retains today. It currently boasts an international monthly readership of over 28 million across its multiple platforms.

“The Arabian men’s fashion market is very dynamic. We see a growing appetite for luxury products and a real appreciation of craftsmanship, with huge respect for both heritage and contemporary brands," President of Condé Nast New Markets and Editorial Director of Brand Development Karina Dobrotvorskaya said.

"We believe that ITP Media Group has the experience, vision and enthusiasm to deliver GQ Middle East with its own unique voice across all platforms.”

“We are pleased to announce the launch of GQ Middle East - our third brand with our partners, Condé Nast International," CEO of ITP Media Group Ali Akawi said. "GQ is without doubt the most recognisable men’s media brand in the world, and our Middle East version will distinguish itself with quality writers and photographers, exclusive interviews, video production and in-depth analysis and commentary."

"GQ Middle East will not just report on the latest trends but its editorial team, with proven knowledge of the region, will actually set them.”

Are you excited for GQ Middle East? Let us know in the comments below...

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