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Instagram introduces the all-new shopping feature ‘Drops’ for Top-selling Products

Instagram’s Drops tab features the latest launches, best-selling products and more.

Instagram introduces the all-new shopping feature ‘Drops’ for Top-selling Products

Instagram has revealed their new shopping feature Drops that will exclusively display the latest products, limited edition product releases and the top products for sale on the platform. The feature is currently available for U.S users and is compatible with iOS and Android devices.

Instagram initially announced plans to create a feature focused on reminders for product launches in 2019:

“With more of these shopping moments happening on Instagram, we wanted to make it easier for people to discover and follow upcoming product launches from brands and creators they love. The product launch sticker in Instagram Stories and product launch tag in feed lets people set reminders for the launch date, preview product details and buy as soon as a product is available without leaving Instagram.”

Drops will be available for Instagram users within the Shops tab and will provide product specifications such as price and availability. Instagram also allows users to save the product in their wishlist, subscribe to notifications for a brand’s upcoming launches, and share the product listing to their friends through Direct Message.

The products recommended under the Drops tab would vary weekly since the feature is still under beta-testing. In the coming weeks, Instagram’s Drop feature will feature five products under the tab which include: Drake x NOCTA “Cardinal Stock” collection, Wren + Glory hand-painted summer collection, Charlotte Tilbury Exclusive Pillow Talk Lips and the Dreams Lashes kit.

Online users can easily purchase their favourite product items through the in-built check out system. Instagram has temporarily suspended its plans to charge fees in light of the COVID-19 pandemic that has hit small businesses but will soon be charging service fees for the online purchases.