Interview with Erim Kaur aka BeautyWorld Influencer of the Year Winner
By Aman Dhami06/11/2023
INTERVIEW
Who is 'Erim Kaur'?
On your social media channels, the first thing that is emphasised or noticed is that you grew up without a mum or sisters. How has that impacted your life and how are you turning that into a positive?
What are you most proud of about your Sikh heritage/culture and how do you show it in your content?
Have you found Dubai or the UAE to have a large Sikh community?
Do you think there is representation of Sikhs in the UAE/Dubai when it comes to campaigns/marketing?
You just won “Influencer of the Year” at the BeautyWorld Middle East Awards 2023, how did that feel?
As an influencer, what mark do you want to leave with your audience after they see/watch your content?
What made you start your brand ByErim?
What made you the perfect Pandora Ambassador and what brand would you love to be an ambassador for in the UAE?