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Sheikha Hind bint Maktoum launches ’10 million meals’ Campaign

The UAE’s largest food distribution drive to provide for low-income families and individuals affected by the coronavirus outbreak

Sheikha Hind bint Maktoum launches ’10 million meals’ Campaign

Under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, his wife Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, Chairperson of the Board of Trustees of UAE Food Bank, launched ’10 million meals’ campaign, the nation’s biggest food distribution drive, to support low-income families and individuals affected by the coronavirus (Covid-19) outbreak across the UAE.

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وجهنا اليوم بإطلاق حملة لتوفير "١٠ ملايين وجبة" أو ما يعادلها من طرود غذائية خلال الشهر الفضيل للأفراد والأسر المتعففة .. الحملة ستكون بإشراف الشيخة هند بنت مكتوم حفظها الله.. وهي أقرب وأنبل من وجدت لرعاية هذه الحملة الانسانية في هذا الأوقات الاستثنائية .. إطعام الطعام وخاصة ونحن على أبواب الشهر الفضيل هي أولوية إنسانية ومجتمعية تفرضها ظروف أكبر أزمة يمر بها العالم من حولنا .. أزمة أظهرت معدن دولتنا الأصيل وروح الخير المتجذرة في المجتمع.. لن يمرض أحد .. ولن يحتاج أحد .. ولن يجوع أحد على أرض الإمارات دون أن يهتم به الجميع.. Today, we launched a humanitarian campaign to provide 10 million meals or food parcels to communities affected by the coronavirus outbreak in the UAE. Sheikha Hind bint Maktoum is the best person to lead this campaign during the Holy Month of Ramadan. Providing food for everyone, with the approach of the Holy Month of Ramadan, is a social priority in our battle against the pandemic. The crisis revealed our country’s authenticity and deeply-rooted generosity. In the UAE, no one sleeps hungry or in need. No one is left

A post shared by Mohammed bin Rashid Al Maktoum (@hhshkmohd) on Apr 19, 2020 at 7:01am PDT

The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) will oversee the campaign in collaboration with the Social Solidarity Fund Against Covid-19.

His Highness Sheikh Mohammed bin Rashid Al Maktoum said, “the ‘10 million meals’ campaign aims to reinforce social solidarity and cohesion in the UAE to enable us to emerge from the global crisis stronger.” He added, “The public, private and humanitarian sectors are united today to empower our people to overcome the global crisis without leaving anyone behind.”

Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, said, “The ’10 million meals’ campaign serves a noble cause that captures our society’s authenticity and humanity, especially in times of crisis.”

As part of the campaign, the team will ensure distributing food parcels to families and cooked meals to laborers throughout the Holy Month of Ramadan. In collaboration with partnering food suppliers and catering companies, meals will be prepared in accordance with the UAE Food Bank safety guidelines.

How to donate

Donations are open for any individual or entity interested in contributing to the ’10 million meals’ campaign through four different methods:

(1) Online donation: Purchase specific number of meals through the website www.10millionmeals.ae

(2) SMS donation

Send the word “Meal” by SMS (Etisalat & Du) to the UAE numbers listed below:
> Send the word “Meal” by SMS to: 1034 to donate one meal with a cost of Dh8.
> Send the word “Meal” by SMS to: 1035 to donate five meals with a cost of Dh40.
> Send the word “Meal” by SMS to: 1036 to donate 10 meals with a cost of Dh80.
> Send the word “Meal” by SMS to: 1037 to donate 20 meals with a cost of Dh160.
> Send the word “Meal” by SMS to: 1038 to donate 50 meals with a cost of Dh500.

(3) Bank transfer: Make a transfer to ’10 million meals’ campaign bank account at Dubai Islamic Bank with IBAN no : AE430240001580857000001

(4) In-kind donations: To donate food supplies and parcels or any other services, please contact the toll free number: 8004006