The globally recognized giant, ‘Pepsi Co.’ has branched to other beverages. They recently launched a new energy drink called, ‘Rockstar’.
Packaging for the Rockstar range, which PepsiCo acquired in April last year, is a bit different than the usual. It is in metallic gold and black. Pepsi Co. has launched a new marketing activation and expand Rockstar’s global footprint within the MENA region, and our favorite Influencers have already joined them.
Fun Fact: About drink includes 24 cans of Rockstar Energy Drink Original flavor Formulated to provide an incredible energy boost for those leading active and exhausting lifestyles, from athletes to Rockstars enhanced with a blend of 160mg caffeine, B-vitamins to contribute to normal energy-yielding metabolism, guarana to provide a natural source of caffeine, and taurine to give you that invigorating energy drink taste.
For a fun filled afternoon, Influencers – DJ Bliss, Marwa Karem, Hind Laroussi, Ahmed Nasheet, Yas Vocals and many others joined the team at White Dubai.
They were engaged in several activities through the night, read below to know!
- Activity 1 – Experiencing your alter ego – Influencers were asked to generate their own Rockstar name with the help of Rockstar ambassadors and a mentalist! Now, this doesn’t always happen does it?
- Activity 2 – Dress like a Rockstar! Influencers were asked to play and turn up their attitude to full power at the accessories arcade. They were able to customize their looks with fun props – think gaming, Rockstar culture, and Rockstar attitude!
- Activity 3 – 360 ‘gram booth – Influencers were asked to take the center stage with Dubai skyline behind themselves – it made the ultimate ‘gram worthy post #lifeisyourstage
- Activity 4 – Custom made your can – Influencers had the chance to personalize their own Rockstar can, as they took inspiration from Graffiti artists transform a blank canvas in front of your eyes!
Follow @itp.live for more such exciting details on how Influencer Marketing events with us look like!