Recently, video on your website is a trend that is hard to miss. Furthermore, as a webmaster, you need to use this trend. Video has many advantages: you can show something, tell about a lot at once, and at the same time visually. But here, another reasonable question arises. If there is YouTube, then why post a video on your website? After all, it’s easier just to post it on YouTube. Nevertheless, if you are serious about blogging, you should understand that posting videos only on YouTube is not always convenient.
Website video is practicality
You achieve several practical goals at once by posting videos on your website: you increase your potential audience. People search for information on both YouTube and Google. By posting a video on YouTube and then adding it to your website, you can significantly increase your overall reach to get more visitors!
At the same time, you satisfy visitors. Since the website will have both a text description and a YouTube video, you can place them to complement each other. For example, you are reviewing a program and talking about it. And at the end, it would be pretty appropriate to put a video. Visitors will only thank you for it. After all, they can choose whether to watch the video or not.
Website video is a great way to promote your products and services
It can be covert or overt advertising. The main thing is that users can get some benefit and some knowledge from the video. Tell them about how good your product is and how it compares to competitors. What advantages clients can expect when choosing your brand. For example, you sell household chemicals and cleaning products. Who is stopping you from ordering a website video on the topic: “How to clean stains from a sofa”? Or “How to polish mirrors or glass to a shine”? Users will not only hear helpful information for themselves but will be imbued with confidence in you. And the product you offer will rise one step higher than analogs on the market.
Website video is a visual counseling assistance
Nothing is surprising in the fact that many companies selling various types of goods and services offer the client the opportunity to consult free of charge. You can go even further and offer not a possibility, but the consultation itself! At the same time, you do not have to advise each of your clients individually: make a video clip in the format of answers to the most popular questions that clients ask you. In this way, you will be able to keep the maximum of them, increase the degree of trust in your company, and save a lot of your own money – the time you can spend on the company’s development.
Website video is an illusion of trust that works 24/7
Videos provide the illusion of communication, and a person subconsciously, listening to the hero of the video, making sure that his advice and recommendations are helpful, begins to trust him. Watching a video with the participation of an expert, your website visitors are already working with you, they are already receiving information from you, and only one step will separate from this stage to the stage of buying. All this will be at your customers’ service 24 hours a day, seven days a week. Clients will be able to get advice or answer their questions at any time convenient for them and in a suitable place. Using translation services to provide subtitles in other languages on your video will have a good impact on your global audience and show them that you care about communicating with them in their native language.
Website video is super easy
There are several ways to understand how this works: You can walk the path of a researcher yourself by reading literature and watching webinars. But if you are starting the way in the digital world, it is easier to get professional website design services. Get the services of a web designer who can satisfy the wishes of the audience, designing websites with designs that consist of animation and visual art, including video, in a way that helps users do what they want. This is the real guide of the client in the complex world of business.
Final words
Video is a related method of communication along with articles, photos, and illustrations. But it is distinguished by the possibility of presenting moving scenes and sound, which also stimulates a person’s positive impressions. A visitor can feel what he sees on a commercial website and take the desired action: subscribe, become a sponsor, register, or leave a comment. All this contributes in different ways to the ultimate goal of the site’s existence is to sell something.
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