With a following of 1.1 million on Instagram, Hussein Abusofah calls himself a Digital Marketing Expert and Content Creator on his bio.
Based in Dubai, Hussein creates engaging posts through static images, and most recently, Reels to educate his followers on social media tips and tricks. All content is short and written in both Arabic and English for all his followers to understand and engage with. Hussein’s followers comment on his posts calling him an inspiration and calling his videos very informative.
We interviewed Hussein on what makes his content great, where he thinks digital marketing is heading, and what’s next for him to explore on his profile
1. What is the key to creating content?
The key to creating content is passion. Content creators and influencers need to have passion for what they do and they should give it time. Without enough time, the content is very hard to be created, creatively.
2. How do you stay engaged with your audience?
I post on a daily basis and I try to choose topics that my audience is interested in. I don’t put any walls between me and my followers, and always make sure to reply to their messages and comments.
3. How long did it take you to reach 1.1 million followers? What did you do to get there?
It took me almost a year and I reached it by sharing content that people are interested in and engaged with.
4. Do you prefer TikTok videos, YouTube shorts, or Instagram Reels? Why?
Instagram Reels – because Instagram is a platform that has everything.
5. If you were to create your own social media app, what would it be?
It will be an app like TikTok. A place that has everything and that everyone loves.
6. Do you think digital marketing is progressing? What is helping it to progress?
Of course, every second. What helps it to progress is the high demand and the benefits of using it for business.
7. Which social media platform do you think has the most potential to use for business?
In GCC, Instagram, and Snapchat. TikTok GCC is on the way.
8. Which social media channel do you think has the most potential for creators?
Instagram.
9. You now have 1.1 million followers, what are you planning on doing next with your content?
I am planning to stay with the same type of content but with new ideas.
10. What advice would you give to creators and influencers who are starting to build their social media profiles?
The best advice I can give is not to stop and keep posting without looking at the numbers.
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