Snapchat surprises everybody with their latest launch of ‘Spotlight,’ which is a short video feed that is personalised and quite identical to Tik Tok. Users can now submit their videos directly to Spotlight feed as the feed will show both private and public snaps. Â
The required conditions for one to appear on Spotlight is on the basis of total views, view time which observes the people that watch through the clip until the end, as well as shares and favourites. Rolling in million dollars per day in funding, Snapchat will disseminate funding to the best-produced Spotlight clips based on view counts and several other factors.
Snapchat even released a helpful guideline that users should look out for:
In staying relevant, it can be seen that by putting in incentives and exciting features, Snapchat is stepping up the game. As previously, other platforms such as Facebook and Twitter rolled in similar functions and found their momentum. This now could possibly work in Snapchat’s favor helping them to boost more user engagement.
Find out more through Snapchat’s latest trailer of Spotlight: