Tik Tok has proved to be a powerful force in today’s popular culture, connecting people across the globe. Tik Tok has made it so that someone on the opposite side of the world could participate in the exact same viral trend as you.
In addition to bringing people together, Tik Tok has also proved to be an effective way for brands to market their products. In fact, fast-fashion brands have taken advantage of Tik Tok and its large influencers to promote their products.
However, in some cases, some companies have been lucky enough to have their products go viral by chance. This was what happened when Tik Tok user, @hannahschlenker, uploaded a video of herself dancing in the Aerie high waist leggings.
@hannahschlenker Yes queen give us nothing (dc: @rianneneill )
The video went viral with many raving about her leggings. Her video started a wave of people buying the leggings and reviewing them on Tik Tok. The hype resulted in the Aerie leggings getting sold out and people trying to find dupes on other websites such as Amazon.
While the Aerie leggings are just one example of how Tik Tok has been able to sell out an item, brands have found Tik Tok marketing to be extremely effective because of the very specific algorithm Tik Tok uses.
What do you think will go viral next?