Making a huge debut into the Ramadan market, ITP Originals will be launching a 12-Episode Ramadan-inspired cooking show titled Cooking Tales on Mazaj on March 29, 2021. Spoken entirely in Arabic, Cooking Tales will feature Arabic Gamer and major Foodie Ahmed Al Nasheet as the host.
Set in a cosy and welcoming kitchen – each episode will feature Al Nasheet and a regional influencer cooking traditional, Arabic recipes while having authentic and unfiltered conversations. Recreating the warmth and carefree fun one has when cooking with friends and family, Al Nasheet aims to unpack who an influencer really is outside of social media.
The series will be sponsored by Marks & Spencers as well as Violife and Flora – two sub-brands of Upfield, one of the largest plant-based consumer products companies in the world. Cooking Tales will be UpField’s largest content investment to date.
These 3 episodes will feature Manal Alalem – the Martha Stewart of the Middle East with 3 Million Instagram followers – who is set to co-host alongside Al Nasheet. In each episode, Alalem compels Arabs to integrate plant-based eating into their diets – a piece of advice that starkly contrasts her mature and traditionally Arabic persona.
Two of these episodes will feature the Fahmi sisters, one of the Middle East’s most famous families:
Rawan and Rayan – two energetic 13-year old twins with an audience totaling 15 million+ across YouTube, TikTok, and Instagram – will appear on Episode 3 and bring a fresh, young dynamic to the cast. Older sister Raghad – on the other hand – is set to guest star on Episode 4 and will offer a more mature, holistic insight into the famous family.
With an expected total reach of 21 Million, Cooking Tales is set to be a major hit across the Middle East.
Notes for Editors:
ABOUT ITP LIVE
Launched in 2017, ITP Live is the region’s largest full service social media and influencer marketing agency. From exclusively managing digital content creators in the region to conceptualising and executing 360-degree influencer marketing campaigns for international and local brands. In addition to creating ROI focused influencer campaigns for its clients, ITP Live is also responsible for organising bespoke events with global influencers including Influencer Marketing conferences with industry experts and hosting social media workshops for up and coming content creators in the region. The objectives of the division are to extend the digital footprint of ITP Media Group as well as providing new content creation opportunities for commercial partners. www.ITP.Live is the only regional source of news and information on social media and influencer marketing.
ABOUT ITP ORIGINALS
Launched in 2019, ITP Originals is the video content creation division of ITP Media Group. With a combined audience of over 465,000, the division creates hit series in both Arabic and English for a variety of online content distribution platforms including YouTube and Snapchat. ITP Originals series currently includes Expensive Tastes and Perfection 101, Mazaj Challenges, Uncut with S1 and the ITP Live Show.