Diet Prada has once again called out fashion influencer Danielle Bernstein for copying an outfit – this time from a small fashion brand – We Are KIN.
Ngoni – Founder of We Are KIN – shared her disappointment over her outfit idea being stolen by the influencer:
“I’m really sad to have to say this but I am the latest victim of @weworewhat and Danielle Bernstein’s crusade against small designers – I am heartbroken…I know this is her MO, but I refuse to be cowed into silence. This is my design, she has posted it all over her social channels and it is on sale to her millions of followers. I am truly devastated. I have spent years building up my independent brand and it feels futile now. I would really appreciate your support in getting this seen. They have done it so many times, it cannot be a coincidence and cannot keep happening”.
Diet Prada shared images of the outfits and messages between Bernstein and We Are KIN to their 2.6 million followers on Instagram:
The outfit from Bernstein was featured on her Instagram account to announce her new collection as part of her label WeWoreWhat:
Bernstein denied the accusations via an Instagram story:
“I’m sick and tired of being accused of stealing designs or content that I absolutely did not. I am sick of screenshots of conversations without context or dates and part of something that looks similar. There will always be something that someone can say looks similar. These ridiculous claims for 15 minutes of fame are unfounded and unfair. My team and our freelance designer who came on to create these collections work extremely hard and I will not let their work be put down”.
The founder of We Are KIN responded to Bernstein via Instagram – saying that she was falsely claiming and defaming her image. She also pointed out that many small brands had reached out to her personally with their own stories of Bernstein stealing their content:
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The 28-year-old influencer has been under multiple accusations of copying outfits from other influencers and small businesses: Bernstein – however – denies all allegations against her.
What are your thoughts on the Bernstein scandal? Let us know in the comment section below!