Negin Mirsalehi – a Dutch social media influencer – has announced that she will launch her honey-infused hair care collection Gisou at Sephora Middle East. The collection includes hair oil, hair perfume, a curling tool, a hair mask, a heat protecting spray, shampoo, conditioner and a texturizing hair spray.
Gisou has officially been revealed on Sephora Middle East’s Instagram and is set to launch on April 1:
“Are you ready to take your hair care game to a whole other level? We are so excited to announce that @GISOU is coming to Sephora Middle East on April 1st”.
Negin’s hair care line – which launched in 2015 – was inspired by her family’s six-generation history in beekeeping. Mirsalehi’s partnership with Sephora first began in late 2020 in the US and Canada markets: due to the collection’s success, Sephora will now introduce Gisou to its Middle Eastern market – which includes online and in-person stores in the UAE, Bahrain, Kuwait, and Saudi Arabia.
Mirsalehi shared her excitement over Gisou’s Middle Eastern launch to her 6.3 million followers on Instagram:
The collection is now available for purchase online and at select Sephora stores.