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On February 10, 2022, Facebook CEO Mark Zuckerberg announced a major rebranding of his company, changing the name of the social media giant to “Meta”. The announcement was made during a virtual event, in which Zuckerberg unveiled the company’s new vision for the future of social media and the internet.
Meta Verified Subscription
One of the most significant features of the announcement was the launch of Meta Verified, a new program aimed at combating misinformation and promoting trust and safety on the platform. Meta Verified is a badge that will be given to content creators who meet certain criteria for authenticity and credibility, such as having a verified identity, a track record of producing reliable information, and a commitment to following the platform’s community standards.
Now, Mark Zuckerberg has made a major announcement that the team will be rolling out Meta Verified – a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support. He continued to write This new feature is about increasing authenticity and security across our services. Meta Verified starts at $11.99 / month on web or $14.99 / month on iOS. We’ll be rolling out in Australia and New Zealand this week and more countries soon.
The Meta Verified program is part of a broader effort by the company to rebuild trust with users and restore its reputation in the wake of a number of scandals and controversies in recent years, including concerns over data privacy, the spread of false information, and the role of social media in political polarization.
During the announcement, Zuckerberg emphasized that the company’s new focus on the “metaverse” – a term used to describe a virtual, shared space where people can interact in real-time – will require a higher degree of trust and safety than ever before. He cited the need for users to have confidence in the identity of the people they interact with and the information they receive, as well as the importance of providing tools to help people navigate and control their online experiences.
The launch of Meta Verified is an important step in this direction. By providing a clear indicator of credibility and authenticity, the badge will help users identify trustworthy sources of information and content, while also incentivizing creators to maintain high standards of quality and accuracy. The program is also expected to help combat the spread of false information and reduce the impact of “fake news” on the platform.
However, there are concerns that the Meta Verified program may not be enough to address the broader issues of trust and safety on the platform. Some critics argue that the program may be vulnerable to abuse, with some creators potentially able to game the system to obtain the badge without truly meeting the required standards. Others point out that the program may not be effective in combatting more subtle forms of misinformation, such as misleading or biased content that is not outright false.
Nonetheless, the launch of Meta Verified is a significant development for the company, and it is clear that Meta is committed to taking concrete steps to address the challenges facing social media in the years ahead. As the company continues to roll out its vision for the metaverse and the future of social media, it will be important to keep a close eye on how programs like Meta Verified evolve and how they impact the broader ecosystem of online communication and information.