Twitter has begun beta-testing a new feature called Professional Profiles – which will help brands, non-profit organizations, publishers and creators build business profiles. These profiles will allow users to promote their latest business or product launches, to make business announcements, to link their official business websites and to do much more.
Twitter announced on April 22 that they were beta-testing the new feature with a few businesses located in the United States:
Like our new look? Today we’re launching an exciting test of a new profile type called Professional Profiles! pic.twitter.com/fAnzzMN1tL
— Twitter Business (@TwitterBusiness) April 21, 2021
On Twitter Analyst Day a few weeks prior, Twitter announced that a business profile was in the works and would include features such as brand category, verified badge, business badge, and business information display.
Twitter Business Profiles coming soon…. pic.twitter.com/l08ZchXAdp
— Matt Navarra (@MattNavarra) March 11, 2021
The upcoming feature will help Twitter business users reach larger audiences and gain access to additional channels that will help potential customers reach their businesses.
Twitter is currently accepting suggestions for the new feature: do you have any ideas on how to build a better Professional Profile? Let them know here.