TikTok has announced its collaboration with SiriusXM and Pandora to launch multiple new shows on their respective platforms. The shows aim to feature TikTok creators, live performances, customised playlists, and music artists.
We're excited to be joining forces with @SIRIUSXM and @pandoramusic to create listener experiences curated specifically for each platform’s loyal fans. Learn more about how we're redefining the way that fans discover music and artists on our newsroom. https://t.co/YGW9wbX7ia
— TikTokComms (@TikTokComms) May 24, 2021
Ole Obermann – Global Head of Music at TikTok – revealed that TikTok has changed the way users discover music and has helped the music industry flourish on their platform:
“TikTok is redefining the way that fans discover music and artists, while enabling a new form of musical engagement and creative expression. We are excited to work with SiriusXM on TikTok Radio and to bring TikTok creators to Pandora to make the trends, music, and creative influences that are playing such a defining role in modern culture even more accessible.”
SiriusXM in collaboration with TikTok will be launching TikTok Radio that will be a round the clock music station featuring TikTok creators and DJs with the latest music hits and the inspiration behind the music tracks. TikTok Radio will be available to stream in vehicles and across the SiriusXM app, desktop and other connected devices.
Scott Greenstein – President and Chief Content Officer at SiriusXM – shared his excitement over the collaboration and TikTok’s impact on music:
“We are excited to collaborate with TikTok to create new content that brings the vibrancy of the leading social networking service to life on live radio and our streaming platforms. The effect TikTok has on music, and pop culture in general, is undeniable. Our platforms will provide a unique opportunity for TikTok creators to engage with our listeners with content experiences that have never been done before in audio”.
Moreover, Pandora launched their playlists series titled TikTok Tastemakers on May 24 that will feature playlists exclusively curated by TikTok creators such as Bella Poarch, Christian Shelton and Nick Tangorra.
TikTok creator Christian Shelton shared her joy over her feature in Pandora’s TikTok Tastemakers series:
“When I started posting on TikTok in the beginning of the pandemic, I had no idea that, less than a year after starting my TikTok, I’d sing in a Super Bowl commercial. Making videos for TikTok is always the highlight of my day, and I’m lucky to have found such a supportive musical community. The playlist I created reflects my love for all genres and features new and old music, a lot of which is inspired by my fans on TikTok! I want people who listen to my Pandora playlist to get to know me a bit more through the music I love.”
Pandora has also extended its original events series Pandora Live and the TikTok Hits Playlist for TikTok users to stream online.