Popular YouTubers Alisha Marie and Ashley Nichole have announced the launch of their first activewear brand ‘Parallel Apparel.’ The brand was in the works for the last two years after Marie and Nichole struggled to find themselves a perfect activewear – a mix between athleticwear and loungewear.
Marie revealed that the brand focuses on helping individuals gain confidence and how a particular body type does not define oneself:
“I’ve tried all the juice cleanses; I’ve tried so many different things. It was naive of me to think that, ‘Oh, once I’m this size, I’ll feel sexy and confident.’ When in reality, I was always that underneath, but I didn’t tap into it. If I can have one person feel that way because of these clothes….that to me is a success.”
Parallel Apparel’s first collection includes multiple products that include neck top, hoodie, bodysuit, sweatpant, crop sweatshirt, bike shorts, leggings, tee, and a front-zip hoodie. In a focus to build an all-inclusive platform, the collection comes in sizes from XS to 3XL.
The collection went live on June 10 at 12:00 PM PST and is available on their website here.