Mariah Carey got everyone celebrating Christmas like it was ‘94.
Her timeless Christmas track on Christmas Eve set an all-time record for being the biggest, single day stream in Spotify history with over 17.223 million streams, according to Chart Data which provides daily music stats from various sources.
people couldn’t help but marvel at that kind of dominance. The singer herself ended up tweeting about the mark and how the platform behaves for performers. Recent years have seen numerous artists talk about what kind of cut they get from fans streaming their music. Carey was absolutely forthright when explaining how things go for some creators on Spotify. It was a fascinating glimpse into what powers the record industry at this point. A lot of performers don’t really get close to that number of plays in an entire career, much less one day.
Back in 2017, the song made Mariah a whopping $60 mil. That would be roughly $2.6 million per year. It’s unclear if Mariah’s hauling in the same amount every year … but millions worldwide are undoubtedly still hitting play.
The global superstar songstress later on tweeted. “WOW I know people think I’m making “coin” (lil’ secret: artists make very little from streams) but the real reason I’m sitting here in astonishment & gratitude is seeing the joy this little song I wrote brings to people,” Carey wrote. “THANK YOU & MERRY CHRISTMAS!!!”