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Blue Ticks
Google is implementing its own blue checkmark system, and Gmail users will soon notice new blue ticks appearing next to approved brand profiles in their inboxes. This is in contrast to Twitter and Meta, who appear determined to undermine the integrity of the blue checkmark as a sign of trust.
Therefore, organizations that have adopted Google’s brand verification process, which calls for the registration of your logo with a VMC and a higher level of account security, will now receive a blue checkmark on Gmail, giving recipients additional assurance that you are who you say you are.
Google Verification
This is a welcomed update, especially in light of the current state of email spam. But once more, one would wonder if Twitter’s decision to sell blue checkmarks will, in some way, diminish confidence in this as an indicator.
Blue ticks, which Meta is now also selling, are becoming less and less indicative of verified, confirmed identity as a whole as more people can just buy them. That might lessen its overall effectiveness, but with real verification in place, perhaps it won’t have a significant effect on how users perceive it, ensuring that this indicator is still valid.
If possible, brands should put this into practice to distinguish themselves from email spammers and scammers. All Google Workspace customers, including those with personal Google Accounts and those who previously purchased G Suite Basic and Business, according to Google, can use the new Gmail checkmarks. It might be worth investigating. Starting today, the new checkmarks will be available in Gmail inboxes.
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