For those looking to market in the U.S., we have some valuable information for you. TikTok has taken the world by storm in the past year. The popular video-making app has proved to be a valuable platform when it comes to sharing information as well as marketing.
According to SocialMediaToday here are notable statistics:
- TikTok took off right when the U.S. went into lockdowns, and that’s exactly when the massive increase in downloads and usage begun.
- As of April 2020, TikTok had been downloaded more than two billion times on the Apple App Store and Google Play.
- TikTok had an estimated 65.9 million monthly active users in the US in 2020.
- TikTok will have 37.3 million Gen Z monthly users by the end of 2021 compared to 33.3 million on Instagram.
If your target audience is in the U.S. OR is Gen Z, then TikTok is a platform that you should seriously consider taking advantage of.
As seen in the graphic below, TikTok is extensively popular in the U.S.:
