With Elon Musk cutting over 80% of Twitter staff since he took over in October, how will Twitter change under a new CEO?
Elon Musk Leaving Twitter?
Considering Musk remains both Executive Chairman and CTO of the company, it’s unlikely that much will change from his original plans for the app – and what’s next for the platform isn’t clear at the moment. However, there are some pretty solid indicators of what’s likely to happen based on who’s reportedly been named to the position.
Twitter New CEO
it’s been reported that NBCUniversal’s head of advertising Linda Yaccarino will take over as CEO of the app after Musk steps down in six weeks.
In addition to working at NBCUniversal for over a decade, Yaccarino has been instrumental in building the platform’s ad business and launching Peacock, the platform’s ad-supported streaming service.
In Twitter‘s context, this is likely the most important consideration. Elon Musk has repeatedly stated that he doesn’t view Twitter as a social media platform, as such, but rather as a competitor for traditional media outlets, vying to become ‘the most accurate source of news’.
Additionally, Musk has indicated that video is a primary focus for the app moving forward in the hopes of eventually competing with YouTube by winning over top creators and getting them to share content exclusively through the app.
It seems Musk is building his own streaming offering within the app, with a focus on exclusive programming that will appeal to more viewers and creators, with the recent announcement that Tucker Carlson is launching a new show exclusively on Twitter.
So what would that mean for Twitter?
A lot more video, a lot more exclusive content, and a bigger push to frame the app as the best place to be for the latest news coverage.
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